Marketing is Essential to Business

Marketing is Essential to Business Free Online Research Papers Marketing is an essential facet in the development and success of every organization in today’s business world. This complex term is often used to describe the process that companiey’s use to communicate, deliver and satisfy their consumer’s need and wants. Through the use of plans known as marketing strategies, organizations can set various objectives that may range from informing a target audience about a new product to the sales and distribution of the product. This paper’s intention is to examine the various definitions for marketing and look at the examples that support each definition. There are countless variations for the definition of marketing. According to Contemporary Business, Marketing is as the means of determining the needs and wants of a target audience. Then taking that information and using it to provide the goods or services that will fulfill or exceed the expectations of that specific target audience (Boone, 2002). One example that supports this definition for marketing is The Children’s Jewellery Company located in the United Kingdom. This is a small business in the fashion industry whose target market is children. The Children’s Jewellery Company designs and produces unique beaded jewelry for children at reasonable prices. The company has used word of mouth and the Internet to promote its regular products as well as introduce its newest product line. The new line is hair accessories and targets girls and babies that differsdiffer from the Jewellery Company’s jewelry line. Along with its unique products, the company also provides a personalized service for weddings and other special occasions (Company, 2009). Marketing has also defined as the performance of activities that seek to accomplish an organization’s objectives by anticipating customers’ or clients’ needs and directing a flow of need-satisfying goods and services from producer to customer or client (Perreault, Cannon, McCarthy,  2002). Another successful organization that supports the definition for the term marketing is Starbucks. This coffee giant focuses on every aspect of the four P’s. The first P in the mix the company focuses on is place. All of Starbucks’ coffee shops are in high traffic neighborhoods. These neighborhoods include near or on college campuses, malls, and business plazas. With this, Starbucks was last recorded as having over 27,000 stores between the United States and internationally in 2009. Unfortunately, this count included the 900 stores the Starbucks Corporation intended on closing within the United States and the other 900 it planned on opening internationally (Coffeealera, 2009). Next, the company concentrates on how it promotes its products which is the second p in the marketing mix. With the need to reach such a vast number of consumers, Starbucks uses various types of campaigns. One is a coffee service to businesses provides and delivers hot fresh coffee and pastries to the business. Another is Starbucks donations and support of nonprofit organization in the surrounding communities. By doing so, the company gains free advertising and increases brand and product awareness to potential customers (Bhaskar, 2009. ). Though the company’s primary product line is coffee it continues to create customer loyalty and continuity through the creation of new and innovative products like coffee liqueurs, prepaid Starbucks card, and smoothies. Along with the innovation and quality of Starbucks’ products comes the price. Though the company has been known to be quite pricey with its products and adjusts its prices accordingly to adapt to economic circumstances and changing competition. Although the company may have the second highest priced cup of coffee next to Dunkin Donuts, it does not stop customers from digging deeper in their pockets for the high quality product and unique Starbucks experience. Finally, there is my personal definition of the term marketing. My definition of marketing follows: The process of identifying consumer needs, wants, and trends than producing and providing the specific goods or services that fulfill those needs or wants, meeting the high level of consumer satisfaction.A method of introducing, reinventing, promoting, displaying or making a target audience or other consumers familiar with or demand a new or reinvented product or service. A strong example of organizational success because of the use of extraordinary marketing is McDonald’s. With almost 30,000 stores around the world, the fast-foot giant provides low cost food and meals to more than 50 million customers a day, around the world. Because the fast food restaurant excludes no one from its target audience, it includes everyone in its various promotional campaigns. These campaigns range from mailing flyers that contain coupons for by one-get-one free deals to including Ty Beanie Babies in Happy Meals, and placing pieces of the popular game Monopoly on cups and sandwich containers with the chance to win $1,000,000. Presently, the Golden Arches is running its two for $3.33 promotion. This allows customers a choice of two Fillet of Fishes, two large French Fires or a Fillet of Fish and a large French fry. Marketing has become a crucial term in the world of business. Though there are numerous definitions of this term, it describes how organizations interact, produce and provide goods and services that meet their customers’ expectations. Without proper implementation of this complex term, organizations struggle to survive and fail to succeed. References Bhaskar. (2009, December). Indews.com. Retrieved March 1, 2010, from Starbucks marketing Mix. Retrieved February 25, 2010 from http://blogs.indews.com/starbucks_marketing_mix.php. Boone, L. . (2002). Contemporary Business Brief Edition. Thomson Learning, Inc. Coffeealera.com. (2009). Retrieved February 27, 2010, from All About Starbucks Coffee: coffeealera.com/coffee101/about starbucks coffee. Company, T. C. (2009). Blogs.Com. Retrieved February 26, 2010, from The Childrens Jewellery Company: http://thechildrensjewellerycompany.com. Perreault, W.D., Cannon, J.P., McCarthy, E.J. (2002). Basic Marketing (17th Ed.). : McGraw- Hill. 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Teaching Writing to Beginning ESL Students

Teaching Writing to Beginning ESL Students Beginner-level writing classes are challenging to teach because of the students still-limited knowledge of the language. For a beginner-level student, you wouldnt start out with exercises such as, write a paragraph about your family or write three sentences describing your best friend. Before diving into short paragraphs, it is helpful to set up students with concrete tasks. Start With the Nuts and Bolts For many students- especially those who are native to languages that represent letters or words in alphabets vastly different from Englishs 26 letters- knowing that a sentence begins with a capital letter and ends with a period is not necessarily intuitive. Make sure to start off by teaching your student some basics: Begin each sentence with a capital letter.End each sentence with a period and a question with a question mark.Use capital letters  with proper names and  the pronoun I.Each sentence contains a subject, verb and, usually, a complement (such as a prepositional phrase or direct object).Basic sentence structure is: Subject verb complement. Focus on Parts of Speech To teach writing, students must know the basic parts of speech. Review nouns, verbs, adjectives, and adverbs. Ask students to categorize words in these four categories. Taking time to ensure students understand the role of each part of speech in a sentence will pay off. Suggestions to Help With Simple Sentences After students have an understanding of the groundwork, use simple sentence structures to help them begin writing. Sentences may be very repetitive in these exercises, but the use of compound and complex sentences are too advanced for students at this stage in the learning process. Only after students gain confidence through a number of simple exercises will they be able to move on to more complicated tasks, such as joining elements with a conjunction to make a compound subject or verb. Then they will graduate to using short compound sentences and adding short introductory phrases. Simple Exercise Examples Simple Exercise 1: Describing Yourself In this exercise, teach standard phrases on the board, such as: My name is ... I am from ... I live in ... I am married/single. I go to school/work at ... I (like to) play ... I like ... I speak ... Use only simple verbs such as live, go, work, play, speak, and like as well as set phrases with the verb to be. After students feel comfortable with these simple phrases, introduce writing about another person with you, he, she, or they.   Simple Exercise 2: Describing a Person After students have learned basic factual descriptions, move on to describing people. In this case, help students by writing out descriptive vocabulary in categories. For example: Physical Appearance tall/shortbeautiful/good-lookingwell-dressedold/young Physical Attributes eyeshair Personality funnyshyoutgoinghard-workingfriendlylazyrelaxed Then, write out verbs on the board. Ask the students to use words from the categories in conjunction with the verbs to teach students how to formulate simple descriptive sentences. Through this, teach students to use be with adjectives describing physical appearance and personality traits.  Teach them to use have with physical attributes (long hair, big eyes, etc.).  For example: I am ... (hardworking/outgoing/shy/etc.) I have ... (long hair/big eyes) Additional Exercise Ask students to write about one person, using the verbs and vocabulary presented in both exercises. As you check the students work, make sure that they are writing simple sentences and not stringing too many attributes together.  At this point, it is better if students do not use multiple adjectives in a sentence in a row because this requires a good understanding of  adjective order. In this case, simplicity prevents confusion. Simple Exercise 3: Describing an Object Continue working on writing skills by asking students to describe objects. Use the following categories to help students classify words to use in their writing: Shapes roundsquareoval Color redblueyellow Textures smoothsoftrough Materials woodmetalplastic Verbs is made from/offeelsishaslooks likeï » ¿looks Variation: Ask students to write a description of an object without naming the object. Other students should then guess what the object is. For example: This object is round and smooth. It is made of metal. It has many buttons. I use it to listen to music.

Analysing Australian Social Justice issues Essay

Analysing Australian Social Justice issues - Essay Example For the individual self, he or she is obliged to respect the corresponding right of others. This goes to say that a violation of the right of the other would entitle the violator or offender a punishment. Punishment is a form of regulation. When a criminal commits a crime, he or she is imprisoned. Regulation here is justifiable. Social justice then is achieved by the victim. This is how the rule of law works. It is fair and balanced. Incarceration takes away the liberty of the offender in exchange for the victim’s security. In this sense, the right to liberty is essentially linked with the right to security. A person’s â€Å"physical security is an inseparable part of the deprivation of liberty† (Langley, 1999). Q2) In recent years, the Queensland Police Service launched their One Punch Can Kill campaign. (See attached Case study #1) (a) In addition to young men aged between 15-25 years, who is the program trying to reach, and why? Aside from young men aged betwe en 15-25 years old, the â€Å"One Punch Can Kill† program is trying to reach girls and women. It is desired that the females in Queensland, Australia will help in making the program successful by influencing the young males not to violently react in heated instances as well as to instill in their minds that it is okay to walk away. Facilitators of the program are hopeful for the women to heed this call. Research data actually show that young men are highly influenced by the females surrounding them such as their moms, girlfriends and sisters. (b) What are some of the social effects of alcohol related violence? The â€Å"One Punch Can Kill† program enumerates the social effects of alcohol-related violence. There are six known results of this kind of violence. These are the following: (1) death (2) imprisonment (3) a permanent record of crime commission (4) leads one in not having a passport (5) prohibition to travel overseas and (6) emotional trauma for friends and fami ly of the offender and the victim. Of the six, death is to be rated as the most undesired consequence. Alcohol-related violence destroys the future of young individuals. It affects the way the victim interacts with other people. Q3) Why do crimes such as domestic violence and rape often go unreported? Provide at least four (4) reasons in your answer. According to Bergman and Berman (2009), domestic violence and rape are often unreported due to the following reasons: (1) the victim may think that it is better for the violence to be an isolated case so that it will not be repeated (2) the victim may fear that reporting the act of violence will just trigger his or her attacker to make more violent conducts (3) in case of a battered wife, she may fear that reporting the domestic violence could lead to loss of financial support for her children (4) in case of a raped victim, she may be ashamed of her situation. Q4) Thinking in terms of social and criminal justice, provide four (4) explan ations for the over-representation of Aboriginal people in Australian prisons. In your answer, also provide one example of how the Australian Government is responding to this inequality. Aboriginal people are over-represented in Australian prisons due to the following reasons: (1) the compulsory removal of the Aboriginal children away from their families and the institutionalisation that followed (2) socio-economic disadvantages -- such as unemployment,

Show 'n Multimedia project presentation Assignment

Show 'n Multimedia project presentation - Assignment Example We apply Mathematical skills in our daily life. We also need to learn the concepts of Mathematics at earlier stages in order to conceptualize the Mathematics knowledge from an earlier stage of learning. Carry out the Smart Notebook activities with the students. These activities will include: installing the smart notebook software and showing the students how to do the same, use the software to show the students how to solve mathematical problems involving Mathematical operations using the Math tools in the smart notebook such as protractor, dividers, rulers, compass, and squares. Show the students step by stem method of using smart notebook and let them repeat the exercise several times until they master the concept and understand how to apply smart notebook software with Math tools to handle Math problems. The students can then be divided into groups to learn the same smart notebook activities for practice. The use of PowerPoint presentation is applicable in aiding visual understanding. For students with different special needs, the use of DI strategies such as balancing individual work and teamwork. Giving formative assignments to differentiate them, conduct mini-lessons within the lesson, differentiate them through the groups, give them a chance to speak and choose groups in class, and reflect on the setting of the lesson goals in order to make them master the content of the lesson. In addition, I will use UDL Principles in order to ascertain their mastery of the

Job opportunities in performing arts Essay Example for Free

Job opportunities in performing arts Essay The below information is a rough guide based on the information from the jobs4you website. There are over 500,000 people that work in the creative and cultural skills area of work, there are over 62,000 creative businesses in the UK, and 94% of the businesses only employ 10 people a year, so being an arts administrator is a very competitive area of work to get into. There are opportunities throughout the whole of the UK, in public and private organisations. You can get a job in theatre, concert halls, galleries, museums, exhibitions and festivals, etc. Jobs for admin are advertised in the local and national press, and through magazines such as the Arts Professional and The Stage. Qualifications Most of the employers ask for GCSEs at A-C in English and Maths, also it helps to have some relevant work experience. Some arts administrators have gone on to complete a degree, there are many degrees that offer relevant experience, for example business studies, arts management, music, drama or visual arts. The degrees normally last for 3 years, entry for a degree is normally at least two A levels. Entry for adults is a bit harder, so relevant work experience is required, for example: Administration or secretarial work, marketing or public relations, finance, performing arts, for example as a dancer or performer. Access courses are available for people that dont have the relevant qualifications, and who would like to study a degree. In this job, many people train on the job, but they can take short courses to help develop or to produce new skills. There are many NVQs and SVQs that are relevant, these include: * NVQ/SVQ levels 3 and 4 in business and administration * NVQ/SVQ levels 2,3,4 and 5 in cultural heritage. A promotions manager in the music industry is specialised in finding any opportunities in publicity, this can be for all types of artists, for example a singer or instrumentalist. promotions managers may work with record labels and individual musicians or bands.

Essay --

A. Interview in a Hospitality Consultancy Business in London 1. Definition of the Term Hospitality Hospitality can be defined as the relationship process between a guest and a host. It may involve services in restaurants, hotels, resorts, clubs or other services that deals with tourists (Barrows & Bosselman, 1999). 2. Hospitality Industry Contribution in UK’s GDP The hospitality industry contributes 6.7% of total GDP (Gross Domestic Product) in the UK (United Kingdom) (Staywyse, 2012). 3. Difference between the Products and Services Offered in a 4* Hotel and in Bed and Breakfast There is very much difference between the products and services offered in a four-star hotel and in a bed and breakfast. Since, it is identified that the four-star hotel covers following services and products (Vine, 1981): 1. 24 hours available reception service for both insiders and outsiders 2. Lobby with sitting arrangement and beverage service 3. Both breakfast buffet and room service availability 4. Minibars as whole or beverages in room services 5. Cosmetic products availability in a large scale of hotel’s bathroom 6. Internet access and internet terminal 7. Restaurant 8. Leisure clubs On the side, the bed and breakfast (B&B) are those who possess following types of products and services (Kimball, 2007): 1. Family-owned or private homes services 2. Provides services to overnight customers on rent 3. Accommodation typically includes breakfast 4. Provide support to the consumers about directions, information about the local area, and sightseeing suggestions. 4. Definition of Flat and Tall Organizational Structure i. Flat Organizational Structure A flat organizational structure or a horizontal organizational structure can be defined as a ... ...ity organization so that the human resource in a hotel or restaurants can meet the lifestyle of Chinese guest and visitors. Likewise, hospitality organization, in case of implementation of such legislation, now needs to increase and enhance their securities within and outside the hotel or restaurants so that foreigner visitors can easily move from one area to another without any fear. In addition, the requirement of more Chinese restaurants or foods and beverages will be increase so that the hospitality organization has to take effective measure to meet the needs and expectation of Chinese visitors and guests. Thus, these all the areas of a hospitality organization which will influence by the implementation of such legislation in the region and so the hospitability organization need to take productive actions to meet with the future requirements and necessitates.

Macbeth Relationship Analysis Essay

I found the relationship between Macbeth and Lady Macbeth very interesting in the play. In Act I they are completely devoted to each other. Love, respect and trust are the contents of their relationship. The trust in the relationship is revealed right at the beginning when Macbeth sends his wife a letter telling her about the witches and the predictions â€Å"This have I thought good to deliver to thee, my dearest partner of greatness, that thee mightst not lose the dues of rejoicing by being ignorant of what greatness is promised thee.† (I, v, 10-13). The affection between the two is clearly shown when Macbeth salutes his wife with â€Å"My dearest love† (I, v, 58) and also on the letter where he says â€Å"†¦my dearest partner of greatness†¦Ã¢â‚¬  (I, v, 11). The respect comes when Macbeth listens to his wife, which talks about the murder. He respects her opinion and gives her a polite answer â€Å"We will speak further.† (I, v, 71). In Act I, ii we see that King Duncan considers Macbeth a brave soldier and good man â€Å"O valiant cousin, worthy gentleman!† (King Duncan, I, ii, 24). This can be considered a weakness or, perhaps, strength in the relationship, it depends on the point of view. It is a weakness if we analyze Macbeth’s side. He is â€Å"†¦too full o’ the milk of human kindness†¦ that wouldst thou holily; wouldst not play false†¦Ã¢â‚¬  (I, v, 16 & 21). It is strength if we analyze Lady Macbeth’s side. She has a very strong nature and knows Macbeth’s weak points, therefore manipulating and controlling the relationship. She uses of a great argument in Act I, vii accusing Macbeth for not having the courage to do what he wants â€Å"Wouldst thou have that which steem’ st the ornament of life, and live a coward in thine own steem, letting â€Å"I dare not† wait upon