Health and Wellness Education Free Essays

*Health And* Wellness Education HWE 100 HUMAN NUTRITION 3 CREDITS Introduces basic principles of nutrition with emphasis on personal nutrition. Satisfies nutrition requirement of students entering healthcare professions. HWE 108 WEIGHT LOSS 1 CREDIT Focuses on combining a healthy diet and exercise to shed unwanted pounds and inches. We will write a custom essay sample on Health and Wellness Education or any similar topic only for you Order Now The course will include online sessions that will focus on personal habits including diet that lead to weight gain and exercise session appropriate for the student. *HWE 111 HEALTH AND FITNESS * 3 CREDITs Studies health and fitness in the U. S. today. The course will look at personal health issues, managing stress, nutrition and healthy life styles. HWE 122 RESPONDING TO Provides standard first aid and CPR, with a more in-depth look at sudden illness, specific disease, and emergencies. *HWE 124 FITNESS AND WELLNESS * 2 CREDITS Provides information on fitness and wellness and to serve as a guide to design, implement, and evaluate a complete personal fitness and wellness program. The course integrates the basic components of fitness and wellness in understanding human health in order to achieve well-being. This course offers current information in the health field and provides self-assessments for health risk and wellness behaviors. This includes lifestyle modification, nutrition, weight management, stress management, cardiovascular and cancer risk reduction, exercise and aging, exercise related injury, exercise and the environment, prevention of sexually transmitted diseases, substance abuse (including tobacco, alcohol and other psychoactive drugs), and analysis and interpretation of research publications and Web sites in health and wellness. *HWE 125 INTRO* TO HUMAN PERFORMANCE 3 CREDITS This class is a survey of the discipline of kinesiology, including knowledge derived from performing physical activity, studying about physical activity, and professional practice centered in physical activity. It includes an analysis of the importance of physical activity in daily life, the relationship between physical activity and the discipline of kinesiology, the general effects of physical activity experiences. The course surveys the general knowledge base of the discipline as reflected in the major subdisciplines and reviews selected concepts in each, showing ow they contribute to our understanding of the nature and importance of physical activity. In addition, the course introduces students to the general characteristics of the professions to Specific types of physical activity professions typically pursued by those graduating from a program of kinesiology, and assists them in making some early career decisions. *HWE 136 SKILLS Methods* OF This course is intended for HUP maj ors. It is designed to acquaint the student with the basic skills, methods and techniques necessary to be a competent exercise leader in he area of resistance training. Emphasis will be placed on understanding selection of appropriate teaching progressions that relate to the weight room and fitness facility as well as the science of human motion and muscle/joint structure and function as it relates to fitness. HWE 230 EXERCISE AND SPORTS Teaches students how to apply behavioral principles and techniques that may help people increase their motivation to exercise and change health-impairing behaviors. The course is based on research, theory, and practical application in the field of physical activity. Examination of theories and current research related to sport and exercise behavior will be covered. The student will be introduced to the field of kinesiology by providing a broad overview of the major topics in the area. *HWE 237 EXERCISE*, NUTRITION Discusses the concepts of improved performance in all fitness areas. Emphasis is placed upon updated information associated with nutrition and human performance. Measurement of body composition is used as it correlates to training and diet/ exercise programs. Introduces the student to the physiological responses nd adaptations of individuals to exercise as well as the application to sports medicine, rehabilitation and general fitness. The laboratory provides experiences that demonstrate the underlying theoretical constructs that govern physiological responses and adaptations to exercise. PREREQUISITE: BIO 201, â€Å"C† or better. HWE 248 EXERCISE TESTING AND Provides the student with the opportunity to conduct laboratory fitness assessments, evaluate test results and develop exercise prescriptions. In addition, the student will be expected to become knowledgeable about the promotion and marketing f fitness programs. HWE 255 CERTIFIED PERSONAL TRAINER Provides the student with theoretical knowledge and practical skills in preparation for a nationally recognized personal training certification approved by the Colorado Community College System. These Certifications are limited to the following: ACSM, ACE, NSCA, NCSF, AFAA, and AEA. Upon certification, the student will have the ability to develop and implement exercise programs for healthy populations and/or those individuals with medical clearance to exercise. Designed for all majors in the Human Performance Program and provides the student on-the-job training. The student will have the opportunity to further integrate academic knowledge and apply those skills gained through the Human Performance degree curriculum. Working in various capacities within the ACC Fitness/Aquatic Center, Physical Education department and the Employee Wellness Program will be required. Students should receive entry-level proficiency at the completion of the HWE 248, HWE 237 and HWE 122 or current CPR-PR/AED and First Aid Certification. How to cite Health and Wellness Education, Papers

Case Study - Toy Wars free essay sample

The child seems interested in experiencing the toy too, so the father handed him the helicopter with clear remarks on how it differs from a real life helicopter. Here, the ad can use a tag line: â€Å"A real macho, plays with his child† then the name picture and brand and price will show at the end of the clip. b. There is a school family day where students are required to bring their most valuable toy. One student brings a Cracko helicopter. He said that it’s his father’s gift to him on his 7th birthday before his father died in a combat of being a soldier. As the boy tells the story on how they use the toy, a flashback of the bonding he had with his father plays. Here, the ad can use a tag line: â€Å"Cracko Industries, keeping memories alive† II. Convincing the Client – Cracko Industries has been stiff in its position to have a â€Å"macho, meaner, and tougher† advertisement. We will write a custom essay sample on Case Study Toy Wars or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So if Daner Associates can present clearly the idea why there is a need to do away such plan, presents the alternative concepts and the possible benefits it could be bring to the company – the client can possibly be influenced. The first two were already discussed in the previous parts. The possible benefits may center on the company positioning and sales. They can site the following: i. There may be a swift change of target audience, instead of the children who would encourage the parents to buy the product, it would be the parents who would be willing to buy the product for their children by reason of the clear information and good rapport that the propose ad will build. This would encourage sales, similar to what can they expect with a violent and unrealistic ads. ii. Opportunities are vast since the ad will be acceptable for the 3 Big Networks. iii. Good showcase of Cracko Industries as a family owned and oriented company. III. Subsequent Actions – This is facing the after-fact of pursuing the recommended course of action. What if Cracko accepts the proposal? Rejects the proposal? Surely the first one is a win situation. Subsequent action would be the production and placement of the ad to various media. If ever Crako rejects the proposal, they should let it be. In any case, the agency should make clear to their future and existing clients their corporate brand value – the principles that they follow in conceptualizing and creating an advertisement – a brand value saying that Daner Associates promotes non-violent, non-aggressive, and non-manipulative advertisements. Method of Evaluation The Method of Evaluation to be used for this particular ACA can be gauged in 2 ways: 1. One is through assessment of the Sales of Cracko Industries; this is for the simple reason that if the product would be patronized by the market. The television ad must have been effective in delivering the message to the respective target market. 2. Another method of evaluation is Consumer Response; this plays a major role in evaluating the effectiveness of the television ad since end consumers whom the producer (in this situation Cracko Industries) wishes to make an appeal to are the target market. For this particular question, if majority of the sample population would answer C or Television Ads, then it is safe to say that the TV ad launched was successful since it was in line with the goal of the group in the recommended ACA. Specifically to prevent an â€Å"aggressive and violent† tv ad and propose a more â€Å"informative and persuasive† ad. 2. Sales This is another method of evaluation wherein the effectiveness of the television ad launched by Daner Associates is through the Sales achieved by Cracko Industries on their latest toy development. Through this, the researchers (RD) can present the data of the breakdown of factors contributing to their sales. One of which TV ads is included, if the percentage here is high, then it must mean that the tv ad launched was indeed effective. The success of the implementation may be measured in two ways: One, by how will Cracko reacts on the proposal. If Cracko accepts the proposal and pursue with a non-violent, no-war advertisement, the analysis of sales movement compared to the industry where most competitors have stacked with the â€Å"macho and meaner† concepts may be a basis of measurement. Sales in these conditions must be found with little variance proving that the proposal did not affect the goal of Cracko: to make sales and maintain segment positioning. The other measure is regardless of Cracko’s reaction: the promotion of the corporate value against violence, aggression, and unrealistic expectation may be gauged by the number of new clients and the retention of the existing oneswho believe with the corporate values that Daner Associates chose to stand for.

Roman Portraiture Uses and Developments an Example of the Topic Arts Essays by

Roman Portraiture Uses and Developments Between 31 and 217 AD Introductory Paragraph The roots of Roman Portraiture hold the history of Etruria, an early city of Rome, north of its borders. The Etruscans were immigrants from the Asia Minor that went to Italy on the meltdown of Bronze Age. When they arrived in Italy, Etruscans saw themselves as the ruling class and vehemently exploited the riches of the country. Since their arrival, the influence of Etruscan style became apparent, as to the way a sculpture smiles and the so-called quiet serenity it portrays. Moreover, the quality of these portraits remains Etruscan in nature because of their high influence on Roman art. The initiative mark for Etruscan trademark was the fact that Etruria exported its vases to Romans and Greeks; hence, the taste became Etruscan. Piloting the emergence of Roman art was Marcus Aurelius. His definitive taste and desire for arts were more of Greek influence, as he used this influence for his political charisma (bookrags.com, 2002). Need essay sample on "Roman Portraiture Uses and Developments Between 31 and 217 AD" topic? We will write a custom essay sample specifically for you Proceed Thesis Statement College Students Frequently Tell EssayLab professionals:Who wants to write assignment for me?Essay writers suggest: Custom Essays - Easy And Quickly With Essaylab.ComEssay Writer Cheap Best Essay Writing Service Review Pay Someone to do Your Assignment Essay Company Review Roman portraiture influenced the masses political through the impression it elaborates while mimicking the characteristic of artful definitions made by each Emperor from Antoninus to Aurelius. I. Introduction A. History of Roman Portraiture: The roots of Roman Portraiture hold the history of Etruria, an early city of Rome, north of its borders. B. Thesis Statement II. Antoninus: Timeline Art Biography as Emperor: Antoninus Pius, the Emperor before Aurelius, held a long period of peace upon his reign. Emergence of Art in his Era: His artful contributions to Roman portraiture were merely significant, yet, catches the eyes of its beholder. War as Influence of Art: War is one influence he uses when solidifying ideologies on art pieces. III. Emergence of Roman Portraiture Marcus Aurelius: His passion for arts combined with his perspective of Greek art, triggered the Roman embezzlement on artistry. Trajans Column: Signifying the leader Trajan, Trajans columns forming a band exemplifies the wars against Daci through a continuous narration. Iconographic Portraiture: Eastern influences had added the iconographic essence on Roman portraiture. IV. Uses of Portraits A. Honorific Portraits: The beginning of Roman portraiture has occurred in honorary statues of significant royalty. Funerary Altars: Most royal families have funerary altars implying of their power and influence before their death. Royal Family History: Romans believed ancestral importance to their being, which implies of their future status in the society. Imperial Portraits: In order to have political influence, most politicians of their time used portraits to introduce themselves to the public. V. Styles Etruscan Influence: After Roman invasion of Etruria, most of its sculptors still remained in the Etruria, which in turn influenced the Roman portraiture. Greek Influence: Clearly, the evidence of Roman education in the arts happened during their conquests of Greek cities. VI. Materials and Methods Terracotta: First materials used in making sculptures are terracotta. Bronze: When Greeks dominated the ancient world, bronze became the material for making artistic crafts. Marble: Marble was used during the reign of Augustus replacing bronze. VII. Summary VIII. Conclusion XI. Bibliography The Antonine Dynasty (138-193). 3 February 2008. http://www.metmuseum.org/toah/hd/anto/hd_anto.htm>. Trentinella, Rosemarie. "Roman Portrait Sculpture". In Timeline of Art History. New York: The Metropolitan Museum of Art, 2000. http://www.metmuseum.org/toah/hd/ropo/hd_ropo.htm (October 2003). Richard Brilliant, Visual Narratives: Storytelling in Etruscan and Roman Art (Ithaca, N.Y.: Cornell University Press, 1984). Peter Brown, The World of Late Antiquity, from Marcus Aurelius to Muhammad (London, England: Thames and Hudson, 1971). Glenys Davies, "Roman Sculpture," in The Oxford Companion to Classical Civilization. Ed. Simon Hornblower and Antony Spawforth (Oxford, England; New York: Oxford University Press, 1998): 651653. Niels Hannestad, Roman Art and Imperial Policy (Aarhus: Aarhus University Press, 1986).

Chaucers Male Influence in The Wife of Baths Prologue essays

Chaucer's Male Influence in The Wife of Bath's Prologue essays Geoffrey Chaucer demonstrates his skill as a write with his "Wife of Bath's Prologue" in many ways. It is easy to lose ourselves in the character of the Wife of Bath because she is colorful and by reading her prologue, we feel as though we almost know her. Her unique qualities cause her to stand out and her honesty about her personal situation is admirable, among other things. Another critical element of the "Wife of Bath's Prologue" is the fact that a man pens it. This aspect of the tale makes it more enjoyable because such behavior by women was not acceptable during the fifteenth century. Additionally, because a man writes her prologue, we cannot help but consider why he wrote it. This fictional character provides Chaucer an opportunity to address many subjects that may have been taboo in his time. By employing irony and humor, Chaucer is able to make statements about women and how they are treated. It should be noted the Chaucer was indeed seeking to represent a woman's voice. In fact, by creating the Wife of Bath, we can assume he wanted to create a memorable character in her. Women were victims of subjugation in the fifteenth century, and the Wife of Bath would never have been able to speak out about the things she did. Women were especially not expected to speak out about such things as their sex lives and their physical desires. The Wife of Bath provides Chaucer an opportunity to create a character that speaks on behalf of women everywhere. Chaucer takes this opportunity to the extreme by not only creating a female character that is open and honest, but bold and brash as well. It is obvious that Chaucer is working against the stereotypes that existed about women during that time. Chaucer presents the Wife of Bath as a woman who has gained vast experience is the area of marriage. She therefore considers herself an expert on the subject. This first section...

The Invisible Man by Ralph Ellison Essay Example | Topics and Well Written Essays - 1000 words

The Invisible Man by Ralph Ellison - Essay Example Perhaps, it is through such attributes of the story that make it qualify as The Invisible Man. Earlier on, before joining the Brotherhood, his early experiences describe him as a naà ¯ve inexperienced person with natural charisma. He is an individual who harbors good thoughts of others, optimistic that everyone he meets deserves an equal measured of respect. He is a law abiding citizen who does not participate in most vices and mischiefs that occur in his neighborhood. The author lets the reader perceive the struggle of the narrator, who represents the African American culture in their struggles during the era of pre-civil rights unions (Orozco 22). The narrator at the beginning the story thinks well of others despite having every reason to doubt their trustworthiness. The narrator is determined to make it in a society that is racially divide and one that has ignored his human rights. Despite the humiliation he is subjected to by the society, the narrator displays patience and succumbs to his fate (Orozco 64). While still at the South, the narrator proves to be hard working, portrayed by his great oratory skills in public speaking. As a result, he is honored to deliver the same speech to a group of important white men who visit the town. He is eventually rewarded by a briefcase containing a scholarship to a prestigious African American college but after enduring a humiliating near-death blindfolded fight with other black men in a boxing ring. The illiterate nature of the narrator also comes out as he tries hard to imagine and figure out what the writing in his letter of scholarship letter. The narrator is portrayed as ignorant following the event that takes place in college when he decides to take the Mr. Norton to have a drink at a black owned restaurant. Mr. Norton is wealthy white trustee of the college and the narrator is mandated with the task of chauffeuring him around the college campus (Ellison 57).

A Need for a Space Weapons Ban Research Paper Example | Topics and Well Written Essays - 1250 words

A Need for a Space Weapons Ban - Research Paper Example The disadvantages of space weapons include aspects such as; an adversary can weaken a space weapon, compromising the weapon's capability to effectively stop an attack. Moreover, the locations of space-based weapons are easy to predict. Incidentally, a weapon ruined on orbit can leave a continual cloud of rubble, posing danger to other satellites. Finally, â€Å"many weapons are necessary to guarantee that one of the weapons is located correctly†. Space weapons can serve as a defensive way to protect humanity from extraterrestrial attacks. Space weapons may serve as the main tool for information governance, and consequently may be an important aspect to combat zone control in modern war. Space weapons facilitate an advantage in time and distance over an opponent, necessary for a country to attain and safeguard the inventiveness. This enables countries to deter a progressing potential enemy more efficiently, with minimal collateral damage and probably in the initial stages of the attack, as compared to the weapons in current use. In addition, â€Å" if the willingness for an operation of space weapons is minimal in other countries, the first country to start operation will have a short-term advantage of supremacy over the other countries†. Assets in space play a vital role in â€Å"day-to-day communications, information gathering, and distribution, and in navigation†. These aspects are vital to the economy, security and are in demand among populations world since they are used in everyday life. Adversaries having an ill motive of slowing down or taking over a country could target assets such as satellites. Destruction of these assets can gravely affect a country as it means that no communication, data gathering, or navigation services will be accessible to inhabitants of that particular country 4. Therefore, the capability to avert a hostile attack, either from the earth or from space, is necessary. The attainment of this would only be through using space weapons since they offer a long-range attack solution and a relatively quick response time.

Entry Strategy Used By Wal Mart Commerce Essay

Entry Strategy Used By Wal Mart Commerce Essay This report examines Wal-Mart as a case study. An introduction of the history, objectives and strategy was first examined. It later went on to determine what motive the company into international strategy using secondary data obtained through Websites and journal articles. Taking into consideration Wal-Mart operates in about 15 different countries its entry into Brazil was investigated. The entry strategy used by Wal-Mart was examined using the four categories of timing of entry, market choice, and investment scale and entry mode. The companys corporate strategy was examined and it was discussed in terms of whether Wal-Mart strategy was Global, Multi-domestic and Transnational. Wal-Mart strategy was concluded to be more on the transnational strategy as it took into account its global strategy and local strategy as well. Wal-Mart is known for being a company that has competitive advantage in logistics and customer service which are among its functional analysis. The logistics was examined in full as the main functional analysis affecting Wal-Mart in its entry into Brazil. Finally, recommendations were given on what Wal-Mart could do better when entering another international Market and a conclusion was made. Introduction This report discusses the Wal-Mart was first established in America in 1962 by Sam Walton .Wal-Mart is known as one of the Worlds Largest retailers serving more than 200million customers and members per week (Walmartstores.com). As at 2010, its fiscal year sales was $405 billion and is one of the Worldss most admired Companies Survey. Wal-Mart has over 8400 stores in 15 different countries (Wal-Mart.com) due to its need for globalisation. In this report, Wal-Mart entry into Brazil would be looked upon enabling the discussion on what motivated the firm into globalisation, its entry strategy into Brazil, its corporate strategy that enables it success and its functional analysis. Secondary datas would be used for this analysis. Firm Motivation In order to be able to analyse Wal-Marts entry strategy, it would be worthwhile to understand what motivated the firm into globalisation. Management realised, that by the 2000 the market in the United States would become saturated and reduce their market share and decided to expand global. Also in 1990s, Wal-Mart was facing stiff competition from key players such as K-Mart and target (Angela da Rocha 2002). These two companies were taking up Wal-Mart market share and expanding their global strategy. The competition strategy used by Target and K-Mart left Wal-Mart with no choice than to enter the international market with the aim of increasing market share and sales of the company. Wal-Mart believed in its strength and technology development to help in markets abroad. Wal-Mart was also motivated in terms of thinking about the benefits of economies of scale and scope obtained through globalisation. Wal-Mart deals with major international firms like Unilever (food products) which has its own international operations thereby using its large size to demand deeper discount on items (Hills 2008). Also, another reason Wal-Mart might have decided to entry Brazil could be because of the knowledge and expertise to be gained by other firms competing in such a country and be able to integrate the knowledge obtained into other operations in the future. Diagram derived from: http://www.themanagementor.com/kuniverse/kmailers_universe/mktg_kmailers/wal-mart.htm The diagram above details the competitive advantage that Wal-Mart has in order for it to internationally encourage to enter different markets. Entry Strategy According to Hill 2008, there are four categories of entry strategies used by firms they are as following using Wal-Mart as analysis. Market Choice In 1994, Brazil experienced a new thrust in the economy where there was implementation of lower inflation. This improved the purchasing power of Brazilians and also enhanced economic growth, Wal-Mart saw this as an opportunity to invest in the country. In 1995, Wal-Mart began operations in Brazil; Wal-Mart entered Brazil in order to be able to obtain the benefits to be derived from the potential demand of the population and potential the economic growth Wal-Mart did not use one single strategy to enter different countries. The selection of market choice was based on the detailed information of the business, competitive and economic environments of the country of operations. Govindarajan and Gupta stated After choosing the country, and understanding the environment, the management at Wal-Mart would decide on the best entry strategy. The selection varied from starting new stores from scratch (to acquisitions), joint ventures, and alliances. Wal-Mart establishes its presence in local markets by first understanding the uniqueness of each market, and then by adapting its business model to suit that market. Entry Mode Wal-Mart, through partnership with Lojas Americanas which one of Brazils leading discount store chain entered Brazil. Wal-Mart chooses to own 60% whereas Lojas Americanas would retain 40% which is a joint venture. Wal-Mart holds 60% makes decision making easier has they control a larger percentage of the company and can make quick and managerial decision compared to if it was 50:50. According to the data founded by Hill 2008, UN estimated that some 40-80% of Foreign Direct investment were in form of mergers and acquisition. It is easy to execute joint venture than to start a company from scratch .Within the time taken to start a company from the beginning a competitor might have acquired another company within the country and limit the market share to be obtained. Joint Venture makes it easier for Wal-Mart to meet its objective of becoming a globalised company in international market. The logic behind this partnership and its success is that Lojas Americanas brings in the cultural integration whilst Wal-Mart brings in the managerial skills and resources needed for the partnership to work. Wal-mart decided to open Supercenters (50,000 different items) and Sams Club stores (buyers club which required a fee for membership) because it believed its discount operations would work. The idea of the Supercenters was to provide a new product mix and varieties for the Brazilian market at lowest price. Timing of Entry Wal-Mart entered Brazil as a first mover advantage as technology was not readily available in Brazil at the time of entry given them a competitive advantage against Carrefour. This helped the economy to imitate the technological advancement and incorporate them into other businesses. Although, the sharing of technology was an advantage it could have also been a disadvantage as Wal-Mart was sharing its knowledge with its competitors and this could have been used against them. Investment Scale Wal-mart entered with Lojas Americanas which was known for its aggressive strategy in dealing with businesses thereby helping Wal-Mart gain an advantage. It entered with US$120 million to construct its stores with one in the largest city (Kotabe 2003).It entered at a large scale in order to gain competitive advantage this could have also been a problem if Wal-Mart failed in Brazil thereby losing the revenue used in entry. According to Kotabe 2003, it was stated that Wal-Marts objective was to achieve number one retailer position in Brazil and in order to do that they setup a logistics and communication system competent of supporting no less than 80 units in the Brazilian Market Wal-Mart also employed Brazilian executives who understood the market, cultures, and customers and would be able to manage the company effectively. Wal-Mart continued investing into Brazil has the demand was becoming more than the supply for their manufactured goods and services. Corporate Strategy According to Sam Walton, Wal-Mart strategy is low prices always. Wal-mart is known as Wal-Mart greeters where customers enter the store and they are greeted with a sweet face a, huge smile and a shopping cart (Burbano 2004). Wal-Mart also offered attraction of employees at disposals of consumers helping them as they enter into the stores. Wal-Mart company strategy is based on four pillars cost leadership, customer orientation, logistics and information technology (Angela da Rocha 2002). Fig 1 explains the reasons such as pressure from local responsiveness and pressure from global integration helps in determining the corporate strategy of the firms. When a company such as Wal-Mart chooses a corporate strategy it needs to decide how strong would the pressure of global integration or the pressure of local responsiveness affect its overall objective? Global Strategy In terms of Wal-Mart being a global strategy based in the beginning they prided themselves on being global. It brought the cultures, product, ways and products of the United States into Brazil and thought it could work since Brazil could not be different from America. It was later realised that it would not work and it revised it strategy by incorporating the culture of the Brazilians and the product to satisfy customer needs. Multi-Domestic Strategy In terms of localization strategy, Wal-Mart could not be seen as being localised because it never forgot its strategy of lowest prices and it incorporated some of its American product as well as Brazilian products in the market. Wal-Mart had to change its product from being USA focus and included variety of product that was an attraction to the Brazilian people. Wal-Mart prides itself on being a customer oriented in terms of good service, product at lowest prices. Wal-Mart boasts that it has a global strategy but it is also locally focused we people the people first (Walmartstores.com) Transnational Strategy Wal-Mart could also be seen as a transnational company in terms of the striking the balance between global standardization of operating strategy and local customization of store layout and stocking practices. Wal-Mart took into account what the Brazilians want by buying product from the local manufactures thereby integrating the cultures and customer needs. Also Wal-Mart adjusted to the situation of Brazilian market by increasing the deadlines of delivery by manufactures, it did not use the United State to bring in the products. Functional Analysis In order for Wal-mart to be successful in its chosen country it needs to work as a team with different departments. The departments such as Marketing, Purchasing, HRM, Logistics and Distribution etc come together to analyse the details and decide what is best for the companys operation in the chosen country. Wal-Mart prides itself on its logistic systems being that it enables the company have competitive advantage over its competitors. As Wal-Mart began operation the demand of their merchandise was increasing compared to the supply that they had in store. The checkout lines were longer than expected; there was storage of parking space, traffic congestions and aggressive reaction from Carrefour its competitor. In accordance with Kotabe 2003, Wal-Mart experienced an alarming 40% stock out rate in Brazil, as compared to 5% in the United States. Although the stock out rate has decreased since, the problem is far from being completely eliminated. Brazilian suppliers are lagging behind the U.S. counterparts in logistics technology as that level of technological advancement has not been reached, thus making computerized inventory management systems useless. Additionally, the presences of traffic congestion present another major challenge to consistency and predictability in supply of both Wal-Mart stores and distribution center. At the time of entry, Brazil was in no comparison to the United States in terms of technological advancement. Wal-Mart believed that its logistics was good enough to help them in Brazil; what they failed to consider was the population of the Brazilian people and the demand for their merchandise. Consumers were eagerly interested in the lower prices of merchandise sold by Wal-Mart, and there was no indication of stress of traveling long distance to obtain merchandise. Wal-Mart had a flexible logistics, which enabled it realize the problem the problem of distribution and transport costs from the United State into Brazil. It decided to set-up alliances with local suppliers to deliver some goods that the store needed. This enabled reduced costs due to reduce transportation and fuel by drivers of their trucks and due to the technology it had it was able to determine the quality of the products. Recommendation When Wal-Mart decides to enter into an international market it needs to fully understand the market and the potential demands, political and suppliers issues in order to be fully prepared for adverse reactions. Wal-Mart believes in its logistics as one of its competitive advantage and believes it could help them in any market. It is recommended, that they put into account the tastes and cultures of consumers and how they would be able to adapt to the countries ways of doing things. It is recommended that Wal-Mart could go a long way in benefiting internationally if the above recommendations are considered. Conclusions In this report, the motivation of Wal-Mart into internationalisation was analysed. Also, the entry strategy which included the market choice, the timing of entry, the type of entry mode and the investment scale was analysed. The corporate strategy of Wal-Mart whether it being multi-domestic, global or transnational was analysed. Its functional analysis was examined as well taking into account its logistics system. It was finished with a recommendation on what the company could do better in fir the next entry into another market.