Job opportunities in performing arts Essay Example for Free

Job opportunities in performing arts Essay The below information is a rough guide based on the information from the jobs4you website. There are over 500,000 people that work in the creative and cultural skills area of work, there are over 62,000 creative businesses in the UK, and 94% of the businesses only employ 10 people a year, so being an arts administrator is a very competitive area of work to get into. There are opportunities throughout the whole of the UK, in public and private organisations. You can get a job in theatre, concert halls, galleries, museums, exhibitions and festivals, etc. Jobs for admin are advertised in the local and national press, and through magazines such as the Arts Professional and The Stage. Qualifications Most of the employers ask for GCSEs at A-C in English and Maths, also it helps to have some relevant work experience. Some arts administrators have gone on to complete a degree, there are many degrees that offer relevant experience, for example business studies, arts management, music, drama or visual arts. The degrees normally last for 3 years, entry for a degree is normally at least two A levels. Entry for adults is a bit harder, so relevant work experience is required, for example: Administration or secretarial work, marketing or public relations, finance, performing arts, for example as a dancer or performer. Access courses are available for people that dont have the relevant qualifications, and who would like to study a degree. In this job, many people train on the job, but they can take short courses to help develop or to produce new skills. There are many NVQs and SVQs that are relevant, these include: * NVQ/SVQ levels 3 and 4 in business and administration * NVQ/SVQ levels 2,3,4 and 5 in cultural heritage. A promotions manager in the music industry is specialised in finding any opportunities in publicity, this can be for all types of artists, for example a singer or instrumentalist. promotions managers may work with record labels and individual musicians or bands.

Essay --

A. Interview in a Hospitality Consultancy Business in London 1. Definition of the Term Hospitality Hospitality can be defined as the relationship process between a guest and a host. It may involve services in restaurants, hotels, resorts, clubs or other services that deals with tourists (Barrows & Bosselman, 1999). 2. Hospitality Industry Contribution in UK’s GDP The hospitality industry contributes 6.7% of total GDP (Gross Domestic Product) in the UK (United Kingdom) (Staywyse, 2012). 3. Difference between the Products and Services Offered in a 4* Hotel and in Bed and Breakfast There is very much difference between the products and services offered in a four-star hotel and in a bed and breakfast. Since, it is identified that the four-star hotel covers following services and products (Vine, 1981): 1. 24 hours available reception service for both insiders and outsiders 2. Lobby with sitting arrangement and beverage service 3. Both breakfast buffet and room service availability 4. Minibars as whole or beverages in room services 5. Cosmetic products availability in a large scale of hotel’s bathroom 6. Internet access and internet terminal 7. Restaurant 8. Leisure clubs On the side, the bed and breakfast (B&B) are those who possess following types of products and services (Kimball, 2007): 1. Family-owned or private homes services 2. Provides services to overnight customers on rent 3. Accommodation typically includes breakfast 4. Provide support to the consumers about directions, information about the local area, and sightseeing suggestions. 4. Definition of Flat and Tall Organizational Structure i. Flat Organizational Structure A flat organizational structure or a horizontal organizational structure can be defined as a ... ...ity organization so that the human resource in a hotel or restaurants can meet the lifestyle of Chinese guest and visitors. Likewise, hospitality organization, in case of implementation of such legislation, now needs to increase and enhance their securities within and outside the hotel or restaurants so that foreigner visitors can easily move from one area to another without any fear. In addition, the requirement of more Chinese restaurants or foods and beverages will be increase so that the hospitality organization has to take effective measure to meet the needs and expectation of Chinese visitors and guests. Thus, these all the areas of a hospitality organization which will influence by the implementation of such legislation in the region and so the hospitability organization need to take productive actions to meet with the future requirements and necessitates.

Macbeth Relationship Analysis Essay

I found the relationship between Macbeth and Lady Macbeth very interesting in the play. In Act I they are completely devoted to each other. Love, respect and trust are the contents of their relationship. The trust in the relationship is revealed right at the beginning when Macbeth sends his wife a letter telling her about the witches and the predictions â€Å"This have I thought good to deliver to thee, my dearest partner of greatness, that thee mightst not lose the dues of rejoicing by being ignorant of what greatness is promised thee.† (I, v, 10-13). The affection between the two is clearly shown when Macbeth salutes his wife with â€Å"My dearest love† (I, v, 58) and also on the letter where he says â€Å"†¦my dearest partner of greatness†¦Ã¢â‚¬  (I, v, 11). The respect comes when Macbeth listens to his wife, which talks about the murder. He respects her opinion and gives her a polite answer â€Å"We will speak further.† (I, v, 71). In Act I, ii we see that King Duncan considers Macbeth a brave soldier and good man â€Å"O valiant cousin, worthy gentleman!† (King Duncan, I, ii, 24). This can be considered a weakness or, perhaps, strength in the relationship, it depends on the point of view. It is a weakness if we analyze Macbeth’s side. He is â€Å"†¦too full o’ the milk of human kindness†¦ that wouldst thou holily; wouldst not play false†¦Ã¢â‚¬  (I, v, 16 & 21). It is strength if we analyze Lady Macbeth’s side. She has a very strong nature and knows Macbeth’s weak points, therefore manipulating and controlling the relationship. She uses of a great argument in Act I, vii accusing Macbeth for not having the courage to do what he wants â€Å"Wouldst thou have that which steem’ st the ornament of life, and live a coward in thine own steem, letting â€Å"I dare not† wait upon

Scots Law of Contract

All of the case studies are concerned with the Law of Contract, specifically the formation of a contract and the differences between an invitation to treat and a contract. We will investigate each consumers’s specific contract or lack thereof individually and advise Bruce on his legal position. A contract is an agreement between two or more parties which in Scotland does not need to take a specific form, as a spoken agreement is still equally as enforceable as a written contract in certain circumstances such as in most social and domestic arrangements.A contract creates a legally binding bond between the parties involved. Contracts are made everyday sometimes without even realising it from buying a coffee to buying a house. A contract is formed bilaterally when an offer has been unconditionally accepted by all parties involved leading to consensus in idem and is not to be confused with a promise which is a unilateral agreement requiring only one party to make the promise. In B ruce’s case some of the customer’s mentioned have not actually entered into a contract but rather have either received an offer or an invitation to treat.An offer unlike a contract is not legally enforceable but rather an invitation to enter into a contract and an invitation to treat is not an offer but rather an invitation to make an offer. In the case of Carlill v Carbolic Smoke Ball Company (1893) The Carbolic Smoke Ball Company released an advertisement stating that a ? 100 reward would be paid to any person who contracted influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied with each ball.Despite the claims one of the companies customers Mrs Carlill caught the flu and sued the Carbolic Smoke Ball Company for the ? 100 they refused to pay her stating that their advert was in fact a legally binding contract which she had accepted by purchasing the product. The a bove case could be applied to Bruce as his failure to properly state the conditions in his advertisement will result in him having to honor his original promise of selling the â€Å"Slow Patrol† CD to as many customers as ave a flyer at the price stated on the advert. Although most modern adverts are treated as an invitation to treat this particular advert would be considered a unilateral promise as Bruce has promised to sell the CD to anyone who produces the flyer at the price of ? 1. 99. Unlike an offer a promise is the product of one persons intention and no acceptance is needed to create a binding contract where as an offer can be revoked until agreed upon.If Bruce had not put such specific terms in the advert simply offering the product at the wrong price he could have claimed it was an invitation to treat but as it stands Bruce is legally obligated to follow through with his unilateral promise. To quote the court in regards to Hunter v General Accident Fire and Life Ass urance Corporation (1909) â€Å"†¦ when a general offer addressed to the public is appropriated to himself by a distinct acceptance by one person, then it is to be read in exactly the same was as if it had been addressed to the individual originally. In the case of Wolf and Wolf v Forfar Potato Co Ltd (1984) Forfar sent a telefax to Wolf & Wolf offering to sell potatoes at a specific price but the offer was only valid until 5pm the next day Wolf & Wolf replied accepting the offer but with extra conditions to which Forfar did not accept and when Wolf & Wolf later tried to accept the original offer there was no reply by Forfar and the potatoes were not sent. Wolf & Wolf sued arguing that Forfar were in breach of contract.The court held that Wolf & Wolf’s first â€Å"acceptance† was a counter offer and due to the law in Scotland this had rejected Forfar’s offer and put in place a new offer which Forfar had rejected as Forfar’s offer had lapsed upon rej ection Wolf & Wolf’s second attempt at accepting the original offer could not result in a contract being made as it was a new offer which Forfar had chosen not to accept therefore no contract existed between the parties.The area of Law concerned in this case is The Law of Contract specifically relating to the revocation of an offer and counter offers. The case Wolf and Wolf vs Forfar Potato Co Ltd (1984) directly links to the case between Bruce and Ken. As Bruce is once again dealing with the Law of Contract specifically the non-acceptance of an offer, he is under no legal obligation to sell Ken the rare vinyl at the original price of ? 40. When Ken rejected he original offer he created a counter offer which in Scots law is a completely new offer and caused Bruce’s original offer to lapse and was up to Bruce to decide wether or not to accept the new terms, after Bruce rejected the counter offer all offers between Bruce and Ken had lapsed. When Ken came back insisting t hat there was a contract between them and he was entitled to the album Bruce was in fact under no legal requirement to give Ken the vinyl as all offers had lapsed and no contract existed between then.In the case of Fisher v Bell (1961) a shopkeeper had displayed a flick-knife in his window with a price tag next to it but under the restriction of Offensive Weapons Accontents Restriction of Offensive Act (1959) it was illegal to sell hire or offer to sell or hire any knife which had a blade that opened automatically, on December 12 1959 the shopkeeper was brought to trial alleging that the defendant had broken the law by offering to sell the knife in his shop.The shopkeeper was acquitted on the basis that by displaying the knife it was an invitation to treat and not an offer to sell. In regard to Stella we are once again dealing with the Law of Contract specifically relating to an invitation to treat rather than an offer. When Stella was trying to purchase the CD for the advertised pr ice of ? 1. 39 instead of ? 13. 99 she in fact had no legal authority to do so as the price offered was an invitation to treat and not a contract but rather an invitation to enter into one.The contract is not created until a price is agreed and the item has been paid for. Stella is basically making Bruce and offer to pay ? 1. 39 for the CD as that is what it has been advertised as and by Bruce not accepting the offer due to a mislabeling issue a contract has not been formed. As in the case of Fisher v Bell (1961) just because there is a price tag next to an item or on an item the establishment is under no obligation to sell at said price.In conclusion in regard to the first legal question Bruce is legally bound to sell the Album at the price stated in the advert as it was a unilateral promise which is legally binding contract and not able to be revoked like a offer. In regards to Ken after he counter offered Bruce’s original offer to buy the rare vinyl Bruce was no longer und er any legal obligation to sell the rare album to Ken as the offer had lapsed meaning no contract was in place.Finally Stella is unable to take legal action against Bruce and Bruce does not have to sell the CD to Stella at the advertised price and it was an invitation to treat and not an offer and although the two are similar when dealing with an invitation to treat rather than an offer there is no liability to accept. CITATIONS Carlill v Carbolic Smoke Ball Company (1893) Wolf and Wolf v Forfar Potato Co Ltd (1984) Hunter v General Accident Fire and Life Assurance Corporation (1909) Fisher v Bell (1961) BIBLIOGRAPHY Black, G (Editor) – Business Law in Scotland 2nd edition Crossan & Wylie – Introductory Scots Law 2nd edition Scots Law of Contract All of the case studies are concerned with the Law of Contract, specifically the formation of a contract and the differences between an invitation to treat and a contract. We will investigate each consumers’s specific contract or lack thereof individually and advise Bruce on his legal position. A contract is an agreement between two or more parties which in Scotland does not need to take a specific form, as a spoken agreement is still equally as enforceable as a written contract in certain circumstances such as in most social and domestic arrangements.A contract creates a legally binding bond between the parties involved. Contracts are made everyday sometimes without even realising it from buying a coffee to buying a house. A contract is formed bilaterally when an offer has been unconditionally accepted by all parties involved leading to consensus in idem and is not to be confused with a promise which is a unilateral agreement requiring only one party to make the promise. In B ruce’s case some of the customer’s mentioned have not actually entered into a contract but rather have either received an offer or an invitation to treat.An offer unlike a contract is not legally enforceable but rather an invitation to enter into a contract and an invitation to treat is not an offer but rather an invitation to make an offer. In the case of Carlill v Carbolic Smoke Ball Company (1893) The Carbolic Smoke Ball Company released an advertisement stating that a ? 100 reward would be paid to any person who contracted influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied with each ball.Despite the claims one of the companies customers Mrs Carlill caught the flu and sued the Carbolic Smoke Ball Company for the ? 100 they refused to pay her stating that their advert was in fact a legally binding contract which she had accepted by purchasing the product. The a bove case could be applied to Bruce as his failure to properly state the conditions in his advertisement will result in him having to honor his original promise of selling the â€Å"Slow Patrol† CD to as many customers as ave a flyer at the price stated on the advert. Although most modern adverts are treated as an invitation to treat this particular advert would be considered a unilateral promise as Bruce has promised to sell the CD to anyone who produces the flyer at the price of ? 1. 99. Unlike an offer a promise is the product of one persons intention and no acceptance is needed to create a binding contract where as an offer can be revoked until agreed upon.If Bruce had not put such specific terms in the advert simply offering the product at the wrong price he could have claimed it was an invitation to treat but as it stands Bruce is legally obligated to follow through with his unilateral promise. To quote the court in regards to Hunter v General Accident Fire and Life Ass urance Corporation (1909) â€Å"†¦ when a general offer addressed to the public is appropriated to himself by a distinct acceptance by one person, then it is to be read in exactly the same was as if it had been addressed to the individual originally. In the case of Wolf and Wolf v Forfar Potato Co Ltd (1984) Forfar sent a telefax to Wolf & Wolf offering to sell potatoes at a specific price but the offer was only valid until 5pm the next day Wolf & Wolf replied accepting the offer but with extra conditions to which Forfar did not accept and when Wolf & Wolf later tried to accept the original offer there was no reply by Forfar and the potatoes were not sent. Wolf & Wolf sued arguing that Forfar were in breach of contract.The court held that Wolf & Wolf’s first â€Å"acceptance† was a counter offer and due to the law in Scotland this had rejected Forfar’s offer and put in place a new offer which Forfar had rejected as Forfar’s offer had lapsed upon rej ection Wolf & Wolf’s second attempt at accepting the original offer could not result in a contract being made as it was a new offer which Forfar had chosen not to accept therefore no contract existed between the parties.The area of Law concerned in this case is The Law of Contract specifically relating to the revocation of an offer and counter offers. The case Wolf and Wolf vs Forfar Potato Co Ltd (1984) directly links to the case between Bruce and Ken. As Bruce is once again dealing with the Law of Contract specifically the non-acceptance of an offer, he is under no legal obligation to sell Ken the rare vinyl at the original price of ? 40. When Ken rejected he original offer he created a counter offer which in Scots law is a completely new offer and caused Bruce’s original offer to lapse and was up to Bruce to decide wether or not to accept the new terms, after Bruce rejected the counter offer all offers between Bruce and Ken had lapsed. When Ken came back insisting t hat there was a contract between them and he was entitled to the album Bruce was in fact under no legal requirement to give Ken the vinyl as all offers had lapsed and no contract existed between then.In the case of Fisher v Bell (1961) a shopkeeper had displayed a flick-knife in his window with a price tag next to it but under the restriction of Offensive Weapons Accontents Restriction of Offensive Act (1959) it was illegal to sell hire or offer to sell or hire any knife which had a blade that opened automatically, on December 12 1959 the shopkeeper was brought to trial alleging that the defendant had broken the law by offering to sell the knife in his shop.The shopkeeper was acquitted on the basis that by displaying the knife it was an invitation to treat and not an offer to sell. In regard to Stella we are once again dealing with the Law of Contract specifically relating to an invitation to treat rather than an offer. When Stella was trying to purchase the CD for the advertised pr ice of ? 1. 39 instead of ? 13. 99 she in fact had no legal authority to do so as the price offered was an invitation to treat and not a contract but rather an invitation to enter into one.The contract is not created until a price is agreed and the item has been paid for. Stella is basically making Bruce and offer to pay ? 1. 39 for the CD as that is what it has been advertised as and by Bruce not accepting the offer due to a mislabeling issue a contract has not been formed. As in the case of Fisher v Bell (1961) just because there is a price tag next to an item or on an item the establishment is under no obligation to sell at said price.In conclusion in regard to the first legal question Bruce is legally bound to sell the Album at the price stated in the advert as it was a unilateral promise which is legally binding contract and not able to be revoked like a offer. In regards to Ken after he counter offered Bruce’s original offer to buy the rare vinyl Bruce was no longer und er any legal obligation to sell the rare album to Ken as the offer had lapsed meaning no contract was in place.Finally Stella is unable to take legal action against Bruce and Bruce does not have to sell the CD to Stella at the advertised price and it was an invitation to treat and not an offer and although the two are similar when dealing with an invitation to treat rather than an offer there is no liability to accept. CITATIONS Carlill v Carbolic Smoke Ball Company (1893) Wolf and Wolf v Forfar Potato Co Ltd (1984) Hunter v General Accident Fire and Life Assurance Corporation (1909) Fisher v Bell (1961) BIBLIOGRAPHY Black, G (Editor) – Business Law in Scotland 2nd edition Crossan & Wylie – Introductory Scots Law 2nd edition

Oliver Peoples Essay

Oliver Peoples Essay Oliver Peoples Essay Wesley Harvin #1 Www. Style.com September 10, 2013 â€Å" OLIVER PEOPLES REFOCUESE ITS WEB SITE† The sunglass and optical frame company of 25 years known as Oliver Peoples has created new online experience for costumers and eye wear fanatics, with a new and improved web site. The site was created to preserve their classic reputation while staying relevant in the market. The new site is broken down in to four categories, two of them being optical, sun wear and the other two which are â€Å" The world of peoples† and â€Å" Working Opticians â€Å" two features on the site that demonstrate editorial content, collaborations within the company and the designee process behind the company. The co- owner and creative director said that â€Å"Although in my opinion, nothing can really compare to our in-store experience,† â€Å"the new site is as close as it gets.† After reading the article in my personal opinion I felt as though it was interesting to see a company that old and in the market of eye wear to take such measures to advertise a product, that most of the time is an in store kind of thing, like mentioned in the article. From what I am guessing I could imagine the new web site makes it more sensible and reassuring for per say a customer interested in buying a product off-line appose to going to a store. I mentioned before that I thought this was an interesting that this company made a whole new website, but I also believe it is sensible, as far as competing and staying ahead of other

Topic Clusters What They Are (And How They Can Boost Your Traffic)

Topic Clusters What They Are (And How They Can Boost Your Traffic) What do you think when you hear â€Å"topic clusters†? Your initial thought might not be â€Å"the future of SEO and content strategy.† That’s okay. It’s probably not the first thought your competition has, either. And that’s where the opportunity lies for you and your brand. In this post, we’re going to cover exactly what topic clusters are and how you can leverage them for your brand. A few key benefits here include: Higher rankings, traffic, and conversions. Greater authority with your audience. Improving the results from every piece of content you publish around a given topic. It’s time to take your  content strategy and keyword research  to the next level. What Are Topic Clusters (And How Can They Boost Your Traffic)?Download Your Free Topic Cluster Keyword Research Template Building effective topic clusters requires careful planning and thoughtful execution. With so many different moving pieces in the process from idea to implementation, you’ll likely find yourself looking for help along the way. With these free templates, you’ll be able to create everything you’ll need with ease. Download this bundle now and you’ll get: A Topic Cluster Keyword Research Template to store your topical ideas and keyword data. A  Marketing Calendar Template to plan out all your content. A Latent Semantic Indexing Infographic explaining how to use secondary keywords to create content that thoroughly covers a complete topic. Grab your freebies quick, and then let’s get down to learning. What Are Topic Clusters? A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages. Seem complicated? It’s more simple than it sounds. Here’s a visual guide to what a topical content cluster might look like: For further explanation, watch this excellent brief video from Hubspot: Why Are Topic Clusters Important? Once upon a time, marketers could win by targeting a single keyword per page. Now, targeting entire topics is the key to success. There are a few primary reasons for this: Personalized search has made keyword rankings more fluid. Since Google tailors search results to individual users, keyword ranking positions are harder to calculate across the board. Search engines are better at understanding semantically related concepts. Advanced search algorithms are now better at understanding when multiple search terms are actually about the same thing. This means a piece of content targeting one keyword may rank for several other related terms. Google (and other search engines) want to provide users with authoritative and trustworthy results. One way to show your authority to people and bots alike is to consistently create useful and accurate content around a topic, rather than one-off pieces targeted to particular keywords. Here's why (and how) you should target topics over keywords:Collectively, this means sites that feature multiple pieces of content thoroughly addressing a given topic will generally outperform those with fewer, less authoritative pieces. As a result, the implications of this for marketers are clear. You need to be focusing on the big picture (and that means thinking topics). The benefits to this approach are numerous, too. Here are just a few: They keep audiences on your site. If you have tons of content related to your visitor’s interests, they’ll be more likely to stick around (and potentially purchase from you). When one piece does well, every interlinked page does better, too. Creating content around a topic often improves the search rankings of other similar content that’s already on your site. In some cases, this can lead to owning multiple SERP positions for a single keyword. They help bring in more traffic. As a result of increased rankings, you’ll bring in more visitors. And as we’ve established, they’ll be more likely to stick around on-site. This builds a positive feedback loop of increasing traffic and conversions. Sounds too good to ignore, right? That’s because it is (and fortunately, we’re here to show you how to achieve these benefits yourself). Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar What Do Real-World Topic Clusters Look Like? It’s easier to emulate something you can actually see, right? So, let’s take a look at two examples of sites applying this principle so you can learn from their approach. Example 1: Jeff Goins Guide to SEO Jeff Goins is a highly successful writer and marketer who understands how to present content in a way readers and search engines love. His beginners guide to SEO is a great example of this. First, we’ll look at the URL of his pillar content. It’s targeting a nice, broad topic (SEO guide): The body content is crisp, concise, and well-written. It summarizes the main topic and touches on some basic high-level questions a reader might have: Then, at the bottom, he has internal links to several pieces of related content targeting narrowly-defined subtopics around his pillar content: Each of these pieces of sub-content is internally linked to one another, too: Example 2: Moz Beginners Guide to Content Strategy The Moz brand is synonymous with search engine optimization and content marketing itself. They’ve spent years establishing themselves as a leading industry authority. So, it’s no surprise to see them utilizing topic clusters effectively on their site. Take a look at their Beginner’s Guide to Content Strategy. It’s similar to the example from Jeff Goins above. Instead of being a series of interconnected blog posts, though, it’s built with a collection of pages directly on their website. The first page targets a simple question: â€Å"What is content marketing?† That’s a common query. Using Moz’s own Keyword Explorer, it looks like it gets a decent amount of search volume: The page is comprehensive (over 2,000 words- while word count doesn’t matter too much, it does indicate this is an in-depth piece). It also links to other relevant pages that help answer the searcher’s question: Near the bottom, each page in the guide makes it easy to navigate to the next one (the internal link in the button also shows search engines that each of these pieces are related): At the very bottom, you can easily access every chapter in the guide. Again, those internal links help show search engines these are all connected, with topically relevant keywords on each page covering an entire subject (content marketing): If you read the title of each chapter, you’ll notice each one tackles a different piece of one core topic. Many of those pieces also ranks well in organic search. Here’s an example of a search for â€Å"content ideation† (which is chapter 5): This illustrates a clear benefit to building dense topic clusters: when one piece succeeds, it pulls up the rest of the cluster with it. When one piece in a topic cluster succeeds, it pulls up the rest of the cluster with it.Getting Started: Selecting Topics Let’s get down to business and figure out how you can build topic clusters yourself. The first step is to identify topics that are relevant to your brand and audience. These could include: Problems your audience faces. What do your potential customers need help getting done? What you want to be known for. What topics do you want to be the Internet's top authority on? Things people use your products for. What do customers buy your product to accomplish? These are a few simple examples. Brainstorm Topics Like a Genius If you need to generate tons of ideas fast, try our simple three-step brainstorming process. Here’s how it works: Gather your team and spend ten minutes writing down as many ideas as you can think. Don’t worry if those ideas are good (yet). Just get them out there. Spend another ten minutes scoring those ideas. Nominate one team member to gather everyone’s responses and read them aloud (while keeping the original contributor anonymous). Then, have everyone on your team rate each idea on a three-point scale. 3’s are awesome ideas you need to act on, 2’s are okay (but need some work), and 1’s are duds. Spend the final ten minutes of your meeting narrowing down unanimous 3’s. These are your very best ideas and the ones that should get top priority for consideration. This process will consistently yield tons of great topics in a short amount of time. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Next, Start Doing Keyword Research If we’re targeting topics, does that mean keywords no longer matter? Not at all. Keywords remain as important as ever. When it comes to building out topic clusters though, the key is to create multiple pieces of content with different keyword phrases that all revolve around one central theme. To do that, we’ll need to select a core keyword topic for our pillar content, and several related terms for other pieces of supporting content.

Employee stress in the work place Essay Example | Topics and Well Written Essays - 750 words

Employee stress in the work place - Essay Example Managers need to create a stress-free environment at the workplace for employees in order to ensure sustainable organizational performance. In this paper, we will discuss some of the main factors that can contribute to employee stress in the workplace, as well as the possible measures that managers can take to reduce stress in employees. 2. Factors That Cause Stress in Employees There are many individual, administrative, job concerning factors that can cause stress in employees. Some of those factors include discrimination, keeping employees away in decision-making processes, less promotional opportunities, rotating shifts, work overload, role conflict, team-based conflicts, excessive managerial control, increased job timings, lack of confidentiality, unsafe working conditions, and less salary (Akrani 2011). Let us discuss some of these issues in detail to know the way they cause stress in employees. 2.1 Discrimination Discrimination is one of the main factors that make employees str essed. Discrimination occurs when managers give preference to a particular individual or a group of individuals while taking any important decision. Such preference is usually based on racial, ethics, social, religious, and gender differences. For example, promoting a male employee to a higher position even when his performance is low than his female counterparts. Such decisions put a negative impact on the productivity and performance of other employees. 2.2 Keeping Employees Away In Decision-Making Processes Employees also feel stressed and depressed when they are not involved in decision-making processes related to their jobs. Employees want some recognition and value for the performances that they show for their companies. Involving them in decision-making processes is one of the best ways to do so. However, when employees are neglected during critical decision-making processes, they feel inferior and their level of commitment to their jobs decreases. 2.3 Less Promotional Opport unities If there are less opportunities of employee promotion in a company, employees may not like to work there because of less chances of career development. Working in a company where there are less progress opportunities and job enrichment is a main factor of stress in employees. 2.4 Increased Job Timings The balance between work life and family life is very important for every employee. In situations where employees do not find enough time to spend with their families due to longer working hours is also a reason of stress in employees. 2.5 Work Overload As Akrani (2011, p. 1) states, â€Å"excessive work load leads to stress as it puts a person under tremendous pressure†. Employees feel stressed when their managers give them huge amounts of work to complete in a single day. Similarly, giving less or very simple work also causes stress in employees. Doing work of simple nature leads to boredom that eventually leads to stress and depression. 3. Strategies for Managing Stre ss in Employees As Manley (n.d.) states, â€Å"stress in the workplace is bad for an employee's health and also causes distractions, making it harder for the stressed individual to perform their job† (p. 1). It is the responsibility of managers to take effective measures and strategies to offset those negative effects