Marketing is Essential to Business

Marketing is Essential to Business Free Online Research Papers Marketing is an essential facet in the development and success of every organization in today’s business world. This complex term is often used to describe the process that companiey’s use to communicate, deliver and satisfy their consumer’s need and wants. Through the use of plans known as marketing strategies, organizations can set various objectives that may range from informing a target audience about a new product to the sales and distribution of the product. This paper’s intention is to examine the various definitions for marketing and look at the examples that support each definition. There are countless variations for the definition of marketing. According to Contemporary Business, Marketing is as the means of determining the needs and wants of a target audience. Then taking that information and using it to provide the goods or services that will fulfill or exceed the expectations of that specific target audience (Boone, 2002). One example that supports this definition for marketing is The Children’s Jewellery Company located in the United Kingdom. This is a small business in the fashion industry whose target market is children. The Children’s Jewellery Company designs and produces unique beaded jewelry for children at reasonable prices. The company has used word of mouth and the Internet to promote its regular products as well as introduce its newest product line. The new line is hair accessories and targets girls and babies that differsdiffer from the Jewellery Company’s jewelry line. Along with its unique products, the company also provides a personalized service for weddings and other special occasions (Company, 2009). Marketing has also defined as the performance of activities that seek to accomplish an organization’s objectives by anticipating customers’ or clients’ needs and directing a flow of need-satisfying goods and services from producer to customer or client (Perreault, Cannon, McCarthy,  2002). Another successful organization that supports the definition for the term marketing is Starbucks. This coffee giant focuses on every aspect of the four P’s. The first P in the mix the company focuses on is place. All of Starbucks’ coffee shops are in high traffic neighborhoods. These neighborhoods include near or on college campuses, malls, and business plazas. With this, Starbucks was last recorded as having over 27,000 stores between the United States and internationally in 2009. Unfortunately, this count included the 900 stores the Starbucks Corporation intended on closing within the United States and the other 900 it planned on opening internationally (Coffeealera, 2009). Next, the company concentrates on how it promotes its products which is the second p in the marketing mix. With the need to reach such a vast number of consumers, Starbucks uses various types of campaigns. One is a coffee service to businesses provides and delivers hot fresh coffee and pastries to the business. Another is Starbucks donations and support of nonprofit organization in the surrounding communities. By doing so, the company gains free advertising and increases brand and product awareness to potential customers (Bhaskar, 2009. ). Though the company’s primary product line is coffee it continues to create customer loyalty and continuity through the creation of new and innovative products like coffee liqueurs, prepaid Starbucks card, and smoothies. Along with the innovation and quality of Starbucks’ products comes the price. Though the company has been known to be quite pricey with its products and adjusts its prices accordingly to adapt to economic circumstances and changing competition. Although the company may have the second highest priced cup of coffee next to Dunkin Donuts, it does not stop customers from digging deeper in their pockets for the high quality product and unique Starbucks experience. Finally, there is my personal definition of the term marketing. My definition of marketing follows: The process of identifying consumer needs, wants, and trends than producing and providing the specific goods or services that fulfill those needs or wants, meeting the high level of consumer satisfaction.A method of introducing, reinventing, promoting, displaying or making a target audience or other consumers familiar with or demand a new or reinvented product or service. A strong example of organizational success because of the use of extraordinary marketing is McDonald’s. With almost 30,000 stores around the world, the fast-foot giant provides low cost food and meals to more than 50 million customers a day, around the world. Because the fast food restaurant excludes no one from its target audience, it includes everyone in its various promotional campaigns. These campaigns range from mailing flyers that contain coupons for by one-get-one free deals to including Ty Beanie Babies in Happy Meals, and placing pieces of the popular game Monopoly on cups and sandwich containers with the chance to win $1,000,000. Presently, the Golden Arches is running its two for $3.33 promotion. This allows customers a choice of two Fillet of Fishes, two large French Fires or a Fillet of Fish and a large French fry. Marketing has become a crucial term in the world of business. Though there are numerous definitions of this term, it describes how organizations interact, produce and provide goods and services that meet their customers’ expectations. Without proper implementation of this complex term, organizations struggle to survive and fail to succeed. References Bhaskar. (2009, December). Indews.com. Retrieved March 1, 2010, from Starbucks marketing Mix. Retrieved February 25, 2010 from http://blogs.indews.com/starbucks_marketing_mix.php. Boone, L. . (2002). Contemporary Business Brief Edition. Thomson Learning, Inc. Coffeealera.com. (2009). Retrieved February 27, 2010, from All About Starbucks Coffee: coffeealera.com/coffee101/about starbucks coffee. Company, T. C. (2009). Blogs.Com. Retrieved February 26, 2010, from The Childrens Jewellery Company: http://thechildrensjewellerycompany.com. Perreault, W.D., Cannon, J.P., McCarthy, E.J. (2002). Basic Marketing (17th Ed.). : McGraw- Hill. 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Teaching Writing to Beginning ESL Students

Teaching Writing to Beginning ESL Students Beginner-level writing classes are challenging to teach because of the students still-limited knowledge of the language. For a beginner-level student, you wouldnt start out with exercises such as, write a paragraph about your family or write three sentences describing your best friend. Before diving into short paragraphs, it is helpful to set up students with concrete tasks. Start With the Nuts and Bolts For many students- especially those who are native to languages that represent letters or words in alphabets vastly different from Englishs 26 letters- knowing that a sentence begins with a capital letter and ends with a period is not necessarily intuitive. Make sure to start off by teaching your student some basics: Begin each sentence with a capital letter.End each sentence with a period and a question with a question mark.Use capital letters  with proper names and  the pronoun I.Each sentence contains a subject, verb and, usually, a complement (such as a prepositional phrase or direct object).Basic sentence structure is: Subject verb complement. Focus on Parts of Speech To teach writing, students must know the basic parts of speech. Review nouns, verbs, adjectives, and adverbs. Ask students to categorize words in these four categories. Taking time to ensure students understand the role of each part of speech in a sentence will pay off. Suggestions to Help With Simple Sentences After students have an understanding of the groundwork, use simple sentence structures to help them begin writing. Sentences may be very repetitive in these exercises, but the use of compound and complex sentences are too advanced for students at this stage in the learning process. Only after students gain confidence through a number of simple exercises will they be able to move on to more complicated tasks, such as joining elements with a conjunction to make a compound subject or verb. Then they will graduate to using short compound sentences and adding short introductory phrases. Simple Exercise Examples Simple Exercise 1: Describing Yourself In this exercise, teach standard phrases on the board, such as: My name is ... I am from ... I live in ... I am married/single. I go to school/work at ... I (like to) play ... I like ... I speak ... Use only simple verbs such as live, go, work, play, speak, and like as well as set phrases with the verb to be. After students feel comfortable with these simple phrases, introduce writing about another person with you, he, she, or they.   Simple Exercise 2: Describing a Person After students have learned basic factual descriptions, move on to describing people. In this case, help students by writing out descriptive vocabulary in categories. For example: Physical Appearance tall/shortbeautiful/good-lookingwell-dressedold/young Physical Attributes eyeshair Personality funnyshyoutgoinghard-workingfriendlylazyrelaxed Then, write out verbs on the board. Ask the students to use words from the categories in conjunction with the verbs to teach students how to formulate simple descriptive sentences. Through this, teach students to use be with adjectives describing physical appearance and personality traits.  Teach them to use have with physical attributes (long hair, big eyes, etc.).  For example: I am ... (hardworking/outgoing/shy/etc.) I have ... (long hair/big eyes) Additional Exercise Ask students to write about one person, using the verbs and vocabulary presented in both exercises. As you check the students work, make sure that they are writing simple sentences and not stringing too many attributes together.  At this point, it is better if students do not use multiple adjectives in a sentence in a row because this requires a good understanding of  adjective order. In this case, simplicity prevents confusion. Simple Exercise 3: Describing an Object Continue working on writing skills by asking students to describe objects. Use the following categories to help students classify words to use in their writing: Shapes roundsquareoval Color redblueyellow Textures smoothsoftrough Materials woodmetalplastic Verbs is made from/offeelsishaslooks likeï » ¿looks Variation: Ask students to write a description of an object without naming the object. Other students should then guess what the object is. For example: This object is round and smooth. It is made of metal. It has many buttons. I use it to listen to music.

Analysing Australian Social Justice issues Essay

Analysing Australian Social Justice issues - Essay Example For the individual self, he or she is obliged to respect the corresponding right of others. This goes to say that a violation of the right of the other would entitle the violator or offender a punishment. Punishment is a form of regulation. When a criminal commits a crime, he or she is imprisoned. Regulation here is justifiable. Social justice then is achieved by the victim. This is how the rule of law works. It is fair and balanced. Incarceration takes away the liberty of the offender in exchange for the victim’s security. In this sense, the right to liberty is essentially linked with the right to security. A person’s â€Å"physical security is an inseparable part of the deprivation of liberty† (Langley, 1999). Q2) In recent years, the Queensland Police Service launched their One Punch Can Kill campaign. (See attached Case study #1) (a) In addition to young men aged between 15-25 years, who is the program trying to reach, and why? Aside from young men aged betwe en 15-25 years old, the â€Å"One Punch Can Kill† program is trying to reach girls and women. It is desired that the females in Queensland, Australia will help in making the program successful by influencing the young males not to violently react in heated instances as well as to instill in their minds that it is okay to walk away. Facilitators of the program are hopeful for the women to heed this call. Research data actually show that young men are highly influenced by the females surrounding them such as their moms, girlfriends and sisters. (b) What are some of the social effects of alcohol related violence? The â€Å"One Punch Can Kill† program enumerates the social effects of alcohol-related violence. There are six known results of this kind of violence. These are the following: (1) death (2) imprisonment (3) a permanent record of crime commission (4) leads one in not having a passport (5) prohibition to travel overseas and (6) emotional trauma for friends and fami ly of the offender and the victim. Of the six, death is to be rated as the most undesired consequence. Alcohol-related violence destroys the future of young individuals. It affects the way the victim interacts with other people. Q3) Why do crimes such as domestic violence and rape often go unreported? Provide at least four (4) reasons in your answer. According to Bergman and Berman (2009), domestic violence and rape are often unreported due to the following reasons: (1) the victim may think that it is better for the violence to be an isolated case so that it will not be repeated (2) the victim may fear that reporting the act of violence will just trigger his or her attacker to make more violent conducts (3) in case of a battered wife, she may fear that reporting the domestic violence could lead to loss of financial support for her children (4) in case of a raped victim, she may be ashamed of her situation. Q4) Thinking in terms of social and criminal justice, provide four (4) explan ations for the over-representation of Aboriginal people in Australian prisons. In your answer, also provide one example of how the Australian Government is responding to this inequality. Aboriginal people are over-represented in Australian prisons due to the following reasons: (1) the compulsory removal of the Aboriginal children away from their families and the institutionalisation that followed (2) socio-economic disadvantages -- such as unemployment,

Show 'n Multimedia project presentation Assignment

Show 'n Multimedia project presentation - Assignment Example We apply Mathematical skills in our daily life. We also need to learn the concepts of Mathematics at earlier stages in order to conceptualize the Mathematics knowledge from an earlier stage of learning. Carry out the Smart Notebook activities with the students. These activities will include: installing the smart notebook software and showing the students how to do the same, use the software to show the students how to solve mathematical problems involving Mathematical operations using the Math tools in the smart notebook such as protractor, dividers, rulers, compass, and squares. Show the students step by stem method of using smart notebook and let them repeat the exercise several times until they master the concept and understand how to apply smart notebook software with Math tools to handle Math problems. The students can then be divided into groups to learn the same smart notebook activities for practice. The use of PowerPoint presentation is applicable in aiding visual understanding. For students with different special needs, the use of DI strategies such as balancing individual work and teamwork. Giving formative assignments to differentiate them, conduct mini-lessons within the lesson, differentiate them through the groups, give them a chance to speak and choose groups in class, and reflect on the setting of the lesson goals in order to make them master the content of the lesson. In addition, I will use UDL Principles in order to ascertain their mastery of the

Job opportunities in performing arts Essay Example for Free

Job opportunities in performing arts Essay The below information is a rough guide based on the information from the jobs4you website. There are over 500,000 people that work in the creative and cultural skills area of work, there are over 62,000 creative businesses in the UK, and 94% of the businesses only employ 10 people a year, so being an arts administrator is a very competitive area of work to get into. There are opportunities throughout the whole of the UK, in public and private organisations. You can get a job in theatre, concert halls, galleries, museums, exhibitions and festivals, etc. Jobs for admin are advertised in the local and national press, and through magazines such as the Arts Professional and The Stage. Qualifications Most of the employers ask for GCSEs at A-C in English and Maths, also it helps to have some relevant work experience. Some arts administrators have gone on to complete a degree, there are many degrees that offer relevant experience, for example business studies, arts management, music, drama or visual arts. The degrees normally last for 3 years, entry for a degree is normally at least two A levels. Entry for adults is a bit harder, so relevant work experience is required, for example: Administration or secretarial work, marketing or public relations, finance, performing arts, for example as a dancer or performer. Access courses are available for people that dont have the relevant qualifications, and who would like to study a degree. In this job, many people train on the job, but they can take short courses to help develop or to produce new skills. There are many NVQs and SVQs that are relevant, these include: * NVQ/SVQ levels 3 and 4 in business and administration * NVQ/SVQ levels 2,3,4 and 5 in cultural heritage. A promotions manager in the music industry is specialised in finding any opportunities in publicity, this can be for all types of artists, for example a singer or instrumentalist. promotions managers may work with record labels and individual musicians or bands.

Essay --

A. Interview in a Hospitality Consultancy Business in London 1. Definition of the Term Hospitality Hospitality can be defined as the relationship process between a guest and a host. It may involve services in restaurants, hotels, resorts, clubs or other services that deals with tourists (Barrows & Bosselman, 1999). 2. Hospitality Industry Contribution in UK’s GDP The hospitality industry contributes 6.7% of total GDP (Gross Domestic Product) in the UK (United Kingdom) (Staywyse, 2012). 3. Difference between the Products and Services Offered in a 4* Hotel and in Bed and Breakfast There is very much difference between the products and services offered in a four-star hotel and in a bed and breakfast. Since, it is identified that the four-star hotel covers following services and products (Vine, 1981): 1. 24 hours available reception service for both insiders and outsiders 2. Lobby with sitting arrangement and beverage service 3. Both breakfast buffet and room service availability 4. Minibars as whole or beverages in room services 5. Cosmetic products availability in a large scale of hotel’s bathroom 6. Internet access and internet terminal 7. Restaurant 8. Leisure clubs On the side, the bed and breakfast (B&B) are those who possess following types of products and services (Kimball, 2007): 1. Family-owned or private homes services 2. Provides services to overnight customers on rent 3. Accommodation typically includes breakfast 4. Provide support to the consumers about directions, information about the local area, and sightseeing suggestions. 4. Definition of Flat and Tall Organizational Structure i. Flat Organizational Structure A flat organizational structure or a horizontal organizational structure can be defined as a ... ...ity organization so that the human resource in a hotel or restaurants can meet the lifestyle of Chinese guest and visitors. Likewise, hospitality organization, in case of implementation of such legislation, now needs to increase and enhance their securities within and outside the hotel or restaurants so that foreigner visitors can easily move from one area to another without any fear. In addition, the requirement of more Chinese restaurants or foods and beverages will be increase so that the hospitality organization has to take effective measure to meet the needs and expectation of Chinese visitors and guests. Thus, these all the areas of a hospitality organization which will influence by the implementation of such legislation in the region and so the hospitability organization need to take productive actions to meet with the future requirements and necessitates.

Macbeth Relationship Analysis Essay

I found the relationship between Macbeth and Lady Macbeth very interesting in the play. In Act I they are completely devoted to each other. Love, respect and trust are the contents of their relationship. The trust in the relationship is revealed right at the beginning when Macbeth sends his wife a letter telling her about the witches and the predictions â€Å"This have I thought good to deliver to thee, my dearest partner of greatness, that thee mightst not lose the dues of rejoicing by being ignorant of what greatness is promised thee.† (I, v, 10-13). The affection between the two is clearly shown when Macbeth salutes his wife with â€Å"My dearest love† (I, v, 58) and also on the letter where he says â€Å"†¦my dearest partner of greatness†¦Ã¢â‚¬  (I, v, 11). The respect comes when Macbeth listens to his wife, which talks about the murder. He respects her opinion and gives her a polite answer â€Å"We will speak further.† (I, v, 71). In Act I, ii we see that King Duncan considers Macbeth a brave soldier and good man â€Å"O valiant cousin, worthy gentleman!† (King Duncan, I, ii, 24). This can be considered a weakness or, perhaps, strength in the relationship, it depends on the point of view. It is a weakness if we analyze Macbeth’s side. He is â€Å"†¦too full o’ the milk of human kindness†¦ that wouldst thou holily; wouldst not play false†¦Ã¢â‚¬  (I, v, 16 & 21). It is strength if we analyze Lady Macbeth’s side. She has a very strong nature and knows Macbeth’s weak points, therefore manipulating and controlling the relationship. She uses of a great argument in Act I, vii accusing Macbeth for not having the courage to do what he wants â€Å"Wouldst thou have that which steem’ st the ornament of life, and live a coward in thine own steem, letting â€Å"I dare not† wait upon

Scots Law of Contract

All of the case studies are concerned with the Law of Contract, specifically the formation of a contract and the differences between an invitation to treat and a contract. We will investigate each consumers’s specific contract or lack thereof individually and advise Bruce on his legal position. A contract is an agreement between two or more parties which in Scotland does not need to take a specific form, as a spoken agreement is still equally as enforceable as a written contract in certain circumstances such as in most social and domestic arrangements.A contract creates a legally binding bond between the parties involved. Contracts are made everyday sometimes without even realising it from buying a coffee to buying a house. A contract is formed bilaterally when an offer has been unconditionally accepted by all parties involved leading to consensus in idem and is not to be confused with a promise which is a unilateral agreement requiring only one party to make the promise. In B ruce’s case some of the customer’s mentioned have not actually entered into a contract but rather have either received an offer or an invitation to treat.An offer unlike a contract is not legally enforceable but rather an invitation to enter into a contract and an invitation to treat is not an offer but rather an invitation to make an offer. In the case of Carlill v Carbolic Smoke Ball Company (1893) The Carbolic Smoke Ball Company released an advertisement stating that a ? 100 reward would be paid to any person who contracted influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied with each ball.Despite the claims one of the companies customers Mrs Carlill caught the flu and sued the Carbolic Smoke Ball Company for the ? 100 they refused to pay her stating that their advert was in fact a legally binding contract which she had accepted by purchasing the product. The a bove case could be applied to Bruce as his failure to properly state the conditions in his advertisement will result in him having to honor his original promise of selling the â€Å"Slow Patrol† CD to as many customers as ave a flyer at the price stated on the advert. Although most modern adverts are treated as an invitation to treat this particular advert would be considered a unilateral promise as Bruce has promised to sell the CD to anyone who produces the flyer at the price of ? 1. 99. Unlike an offer a promise is the product of one persons intention and no acceptance is needed to create a binding contract where as an offer can be revoked until agreed upon.If Bruce had not put such specific terms in the advert simply offering the product at the wrong price he could have claimed it was an invitation to treat but as it stands Bruce is legally obligated to follow through with his unilateral promise. To quote the court in regards to Hunter v General Accident Fire and Life Ass urance Corporation (1909) â€Å"†¦ when a general offer addressed to the public is appropriated to himself by a distinct acceptance by one person, then it is to be read in exactly the same was as if it had been addressed to the individual originally. In the case of Wolf and Wolf v Forfar Potato Co Ltd (1984) Forfar sent a telefax to Wolf & Wolf offering to sell potatoes at a specific price but the offer was only valid until 5pm the next day Wolf & Wolf replied accepting the offer but with extra conditions to which Forfar did not accept and when Wolf & Wolf later tried to accept the original offer there was no reply by Forfar and the potatoes were not sent. Wolf & Wolf sued arguing that Forfar were in breach of contract.The court held that Wolf & Wolf’s first â€Å"acceptance† was a counter offer and due to the law in Scotland this had rejected Forfar’s offer and put in place a new offer which Forfar had rejected as Forfar’s offer had lapsed upon rej ection Wolf & Wolf’s second attempt at accepting the original offer could not result in a contract being made as it was a new offer which Forfar had chosen not to accept therefore no contract existed between the parties.The area of Law concerned in this case is The Law of Contract specifically relating to the revocation of an offer and counter offers. The case Wolf and Wolf vs Forfar Potato Co Ltd (1984) directly links to the case between Bruce and Ken. As Bruce is once again dealing with the Law of Contract specifically the non-acceptance of an offer, he is under no legal obligation to sell Ken the rare vinyl at the original price of ? 40. When Ken rejected he original offer he created a counter offer which in Scots law is a completely new offer and caused Bruce’s original offer to lapse and was up to Bruce to decide wether or not to accept the new terms, after Bruce rejected the counter offer all offers between Bruce and Ken had lapsed. When Ken came back insisting t hat there was a contract between them and he was entitled to the album Bruce was in fact under no legal requirement to give Ken the vinyl as all offers had lapsed and no contract existed between then.In the case of Fisher v Bell (1961) a shopkeeper had displayed a flick-knife in his window with a price tag next to it but under the restriction of Offensive Weapons Accontents Restriction of Offensive Act (1959) it was illegal to sell hire or offer to sell or hire any knife which had a blade that opened automatically, on December 12 1959 the shopkeeper was brought to trial alleging that the defendant had broken the law by offering to sell the knife in his shop.The shopkeeper was acquitted on the basis that by displaying the knife it was an invitation to treat and not an offer to sell. In regard to Stella we are once again dealing with the Law of Contract specifically relating to an invitation to treat rather than an offer. When Stella was trying to purchase the CD for the advertised pr ice of ? 1. 39 instead of ? 13. 99 she in fact had no legal authority to do so as the price offered was an invitation to treat and not a contract but rather an invitation to enter into one.The contract is not created until a price is agreed and the item has been paid for. Stella is basically making Bruce and offer to pay ? 1. 39 for the CD as that is what it has been advertised as and by Bruce not accepting the offer due to a mislabeling issue a contract has not been formed. As in the case of Fisher v Bell (1961) just because there is a price tag next to an item or on an item the establishment is under no obligation to sell at said price.In conclusion in regard to the first legal question Bruce is legally bound to sell the Album at the price stated in the advert as it was a unilateral promise which is legally binding contract and not able to be revoked like a offer. In regards to Ken after he counter offered Bruce’s original offer to buy the rare vinyl Bruce was no longer und er any legal obligation to sell the rare album to Ken as the offer had lapsed meaning no contract was in place.Finally Stella is unable to take legal action against Bruce and Bruce does not have to sell the CD to Stella at the advertised price and it was an invitation to treat and not an offer and although the two are similar when dealing with an invitation to treat rather than an offer there is no liability to accept. CITATIONS Carlill v Carbolic Smoke Ball Company (1893) Wolf and Wolf v Forfar Potato Co Ltd (1984) Hunter v General Accident Fire and Life Assurance Corporation (1909) Fisher v Bell (1961) BIBLIOGRAPHY Black, G (Editor) – Business Law in Scotland 2nd edition Crossan & Wylie – Introductory Scots Law 2nd edition Scots Law of Contract All of the case studies are concerned with the Law of Contract, specifically the formation of a contract and the differences between an invitation to treat and a contract. We will investigate each consumers’s specific contract or lack thereof individually and advise Bruce on his legal position. A contract is an agreement between two or more parties which in Scotland does not need to take a specific form, as a spoken agreement is still equally as enforceable as a written contract in certain circumstances such as in most social and domestic arrangements.A contract creates a legally binding bond between the parties involved. Contracts are made everyday sometimes without even realising it from buying a coffee to buying a house. A contract is formed bilaterally when an offer has been unconditionally accepted by all parties involved leading to consensus in idem and is not to be confused with a promise which is a unilateral agreement requiring only one party to make the promise. In B ruce’s case some of the customer’s mentioned have not actually entered into a contract but rather have either received an offer or an invitation to treat.An offer unlike a contract is not legally enforceable but rather an invitation to enter into a contract and an invitation to treat is not an offer but rather an invitation to make an offer. In the case of Carlill v Carbolic Smoke Ball Company (1893) The Carbolic Smoke Ball Company released an advertisement stating that a ? 100 reward would be paid to any person who contracted influenza, colds or any disease caused by taking cold, after having used the ball three times daily for two weeks according to the printed directions supplied with each ball.Despite the claims one of the companies customers Mrs Carlill caught the flu and sued the Carbolic Smoke Ball Company for the ? 100 they refused to pay her stating that their advert was in fact a legally binding contract which she had accepted by purchasing the product. The a bove case could be applied to Bruce as his failure to properly state the conditions in his advertisement will result in him having to honor his original promise of selling the â€Å"Slow Patrol† CD to as many customers as ave a flyer at the price stated on the advert. Although most modern adverts are treated as an invitation to treat this particular advert would be considered a unilateral promise as Bruce has promised to sell the CD to anyone who produces the flyer at the price of ? 1. 99. Unlike an offer a promise is the product of one persons intention and no acceptance is needed to create a binding contract where as an offer can be revoked until agreed upon.If Bruce had not put such specific terms in the advert simply offering the product at the wrong price he could have claimed it was an invitation to treat but as it stands Bruce is legally obligated to follow through with his unilateral promise. To quote the court in regards to Hunter v General Accident Fire and Life Ass urance Corporation (1909) â€Å"†¦ when a general offer addressed to the public is appropriated to himself by a distinct acceptance by one person, then it is to be read in exactly the same was as if it had been addressed to the individual originally. In the case of Wolf and Wolf v Forfar Potato Co Ltd (1984) Forfar sent a telefax to Wolf & Wolf offering to sell potatoes at a specific price but the offer was only valid until 5pm the next day Wolf & Wolf replied accepting the offer but with extra conditions to which Forfar did not accept and when Wolf & Wolf later tried to accept the original offer there was no reply by Forfar and the potatoes were not sent. Wolf & Wolf sued arguing that Forfar were in breach of contract.The court held that Wolf & Wolf’s first â€Å"acceptance† was a counter offer and due to the law in Scotland this had rejected Forfar’s offer and put in place a new offer which Forfar had rejected as Forfar’s offer had lapsed upon rej ection Wolf & Wolf’s second attempt at accepting the original offer could not result in a contract being made as it was a new offer which Forfar had chosen not to accept therefore no contract existed between the parties.The area of Law concerned in this case is The Law of Contract specifically relating to the revocation of an offer and counter offers. The case Wolf and Wolf vs Forfar Potato Co Ltd (1984) directly links to the case between Bruce and Ken. As Bruce is once again dealing with the Law of Contract specifically the non-acceptance of an offer, he is under no legal obligation to sell Ken the rare vinyl at the original price of ? 40. When Ken rejected he original offer he created a counter offer which in Scots law is a completely new offer and caused Bruce’s original offer to lapse and was up to Bruce to decide wether or not to accept the new terms, after Bruce rejected the counter offer all offers between Bruce and Ken had lapsed. When Ken came back insisting t hat there was a contract between them and he was entitled to the album Bruce was in fact under no legal requirement to give Ken the vinyl as all offers had lapsed and no contract existed between then.In the case of Fisher v Bell (1961) a shopkeeper had displayed a flick-knife in his window with a price tag next to it but under the restriction of Offensive Weapons Accontents Restriction of Offensive Act (1959) it was illegal to sell hire or offer to sell or hire any knife which had a blade that opened automatically, on December 12 1959 the shopkeeper was brought to trial alleging that the defendant had broken the law by offering to sell the knife in his shop.The shopkeeper was acquitted on the basis that by displaying the knife it was an invitation to treat and not an offer to sell. In regard to Stella we are once again dealing with the Law of Contract specifically relating to an invitation to treat rather than an offer. When Stella was trying to purchase the CD for the advertised pr ice of ? 1. 39 instead of ? 13. 99 she in fact had no legal authority to do so as the price offered was an invitation to treat and not a contract but rather an invitation to enter into one.The contract is not created until a price is agreed and the item has been paid for. Stella is basically making Bruce and offer to pay ? 1. 39 for the CD as that is what it has been advertised as and by Bruce not accepting the offer due to a mislabeling issue a contract has not been formed. As in the case of Fisher v Bell (1961) just because there is a price tag next to an item or on an item the establishment is under no obligation to sell at said price.In conclusion in regard to the first legal question Bruce is legally bound to sell the Album at the price stated in the advert as it was a unilateral promise which is legally binding contract and not able to be revoked like a offer. In regards to Ken after he counter offered Bruce’s original offer to buy the rare vinyl Bruce was no longer und er any legal obligation to sell the rare album to Ken as the offer had lapsed meaning no contract was in place.Finally Stella is unable to take legal action against Bruce and Bruce does not have to sell the CD to Stella at the advertised price and it was an invitation to treat and not an offer and although the two are similar when dealing with an invitation to treat rather than an offer there is no liability to accept. CITATIONS Carlill v Carbolic Smoke Ball Company (1893) Wolf and Wolf v Forfar Potato Co Ltd (1984) Hunter v General Accident Fire and Life Assurance Corporation (1909) Fisher v Bell (1961) BIBLIOGRAPHY Black, G (Editor) – Business Law in Scotland 2nd edition Crossan & Wylie – Introductory Scots Law 2nd edition

Oliver Peoples Essay

Oliver Peoples Essay Oliver Peoples Essay Wesley Harvin #1 Www. Style.com September 10, 2013 â€Å" OLIVER PEOPLES REFOCUESE ITS WEB SITE† The sunglass and optical frame company of 25 years known as Oliver Peoples has created new online experience for costumers and eye wear fanatics, with a new and improved web site. The site was created to preserve their classic reputation while staying relevant in the market. The new site is broken down in to four categories, two of them being optical, sun wear and the other two which are â€Å" The world of peoples† and â€Å" Working Opticians â€Å" two features on the site that demonstrate editorial content, collaborations within the company and the designee process behind the company. The co- owner and creative director said that â€Å"Although in my opinion, nothing can really compare to our in-store experience,† â€Å"the new site is as close as it gets.† After reading the article in my personal opinion I felt as though it was interesting to see a company that old and in the market of eye wear to take such measures to advertise a product, that most of the time is an in store kind of thing, like mentioned in the article. From what I am guessing I could imagine the new web site makes it more sensible and reassuring for per say a customer interested in buying a product off-line appose to going to a store. I mentioned before that I thought this was an interesting that this company made a whole new website, but I also believe it is sensible, as far as competing and staying ahead of other

Topic Clusters What They Are (And How They Can Boost Your Traffic)

Topic Clusters What They Are (And How They Can Boost Your Traffic) What do you think when you hear â€Å"topic clusters†? Your initial thought might not be â€Å"the future of SEO and content strategy.† That’s okay. It’s probably not the first thought your competition has, either. And that’s where the opportunity lies for you and your brand. In this post, we’re going to cover exactly what topic clusters are and how you can leverage them for your brand. A few key benefits here include: Higher rankings, traffic, and conversions. Greater authority with your audience. Improving the results from every piece of content you publish around a given topic. It’s time to take your  content strategy and keyword research  to the next level. What Are Topic Clusters (And How Can They Boost Your Traffic)?Download Your Free Topic Cluster Keyword Research Template Building effective topic clusters requires careful planning and thoughtful execution. With so many different moving pieces in the process from idea to implementation, you’ll likely find yourself looking for help along the way. With these free templates, you’ll be able to create everything you’ll need with ease. Download this bundle now and you’ll get: A Topic Cluster Keyword Research Template to store your topical ideas and keyword data. A  Marketing Calendar Template to plan out all your content. A Latent Semantic Indexing Infographic explaining how to use secondary keywords to create content that thoroughly covers a complete topic. Grab your freebies quick, and then let’s get down to learning. What Are Topic Clusters? A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages. Seem complicated? It’s more simple than it sounds. Here’s a visual guide to what a topical content cluster might look like: For further explanation, watch this excellent brief video from Hubspot: Why Are Topic Clusters Important? Once upon a time, marketers could win by targeting a single keyword per page. Now, targeting entire topics is the key to success. There are a few primary reasons for this: Personalized search has made keyword rankings more fluid. Since Google tailors search results to individual users, keyword ranking positions are harder to calculate across the board. Search engines are better at understanding semantically related concepts. Advanced search algorithms are now better at understanding when multiple search terms are actually about the same thing. This means a piece of content targeting one keyword may rank for several other related terms. Google (and other search engines) want to provide users with authoritative and trustworthy results. One way to show your authority to people and bots alike is to consistently create useful and accurate content around a topic, rather than one-off pieces targeted to particular keywords. Here's why (and how) you should target topics over keywords:Collectively, this means sites that feature multiple pieces of content thoroughly addressing a given topic will generally outperform those with fewer, less authoritative pieces. As a result, the implications of this for marketers are clear. You need to be focusing on the big picture (and that means thinking topics). The benefits to this approach are numerous, too. Here are just a few: They keep audiences on your site. If you have tons of content related to your visitor’s interests, they’ll be more likely to stick around (and potentially purchase from you). When one piece does well, every interlinked page does better, too. Creating content around a topic often improves the search rankings of other similar content that’s already on your site. In some cases, this can lead to owning multiple SERP positions for a single keyword. They help bring in more traffic. As a result of increased rankings, you’ll bring in more visitors. And as we’ve established, they’ll be more likely to stick around on-site. This builds a positive feedback loop of increasing traffic and conversions. Sounds too good to ignore, right? That’s because it is (and fortunately, we’re here to show you how to achieve these benefits yourself). Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar What Do Real-World Topic Clusters Look Like? It’s easier to emulate something you can actually see, right? So, let’s take a look at two examples of sites applying this principle so you can learn from their approach. Example 1: Jeff Goins Guide to SEO Jeff Goins is a highly successful writer and marketer who understands how to present content in a way readers and search engines love. His beginners guide to SEO is a great example of this. First, we’ll look at the URL of his pillar content. It’s targeting a nice, broad topic (SEO guide): The body content is crisp, concise, and well-written. It summarizes the main topic and touches on some basic high-level questions a reader might have: Then, at the bottom, he has internal links to several pieces of related content targeting narrowly-defined subtopics around his pillar content: Each of these pieces of sub-content is internally linked to one another, too: Example 2: Moz Beginners Guide to Content Strategy The Moz brand is synonymous with search engine optimization and content marketing itself. They’ve spent years establishing themselves as a leading industry authority. So, it’s no surprise to see them utilizing topic clusters effectively on their site. Take a look at their Beginner’s Guide to Content Strategy. It’s similar to the example from Jeff Goins above. Instead of being a series of interconnected blog posts, though, it’s built with a collection of pages directly on their website. The first page targets a simple question: â€Å"What is content marketing?† That’s a common query. Using Moz’s own Keyword Explorer, it looks like it gets a decent amount of search volume: The page is comprehensive (over 2,000 words- while word count doesn’t matter too much, it does indicate this is an in-depth piece). It also links to other relevant pages that help answer the searcher’s question: Near the bottom, each page in the guide makes it easy to navigate to the next one (the internal link in the button also shows search engines that each of these pieces are related): At the very bottom, you can easily access every chapter in the guide. Again, those internal links help show search engines these are all connected, with topically relevant keywords on each page covering an entire subject (content marketing): If you read the title of each chapter, you’ll notice each one tackles a different piece of one core topic. Many of those pieces also ranks well in organic search. Here’s an example of a search for â€Å"content ideation† (which is chapter 5): This illustrates a clear benefit to building dense topic clusters: when one piece succeeds, it pulls up the rest of the cluster with it. When one piece in a topic cluster succeeds, it pulls up the rest of the cluster with it.Getting Started: Selecting Topics Let’s get down to business and figure out how you can build topic clusters yourself. The first step is to identify topics that are relevant to your brand and audience. These could include: Problems your audience faces. What do your potential customers need help getting done? What you want to be known for. What topics do you want to be the Internet's top authority on? Things people use your products for. What do customers buy your product to accomplish? These are a few simple examples. Brainstorm Topics Like a Genius If you need to generate tons of ideas fast, try our simple three-step brainstorming process. Here’s how it works: Gather your team and spend ten minutes writing down as many ideas as you can think. Don’t worry if those ideas are good (yet). Just get them out there. Spend another ten minutes scoring those ideas. Nominate one team member to gather everyone’s responses and read them aloud (while keeping the original contributor anonymous). Then, have everyone on your team rate each idea on a three-point scale. 3’s are awesome ideas you need to act on, 2’s are okay (but need some work), and 1’s are duds. Spend the final ten minutes of your meeting narrowing down unanimous 3’s. These are your very best ideas and the ones that should get top priority for consideration. This process will consistently yield tons of great topics in a short amount of time. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Next, Start Doing Keyword Research If we’re targeting topics, does that mean keywords no longer matter? Not at all. Keywords remain as important as ever. When it comes to building out topic clusters though, the key is to create multiple pieces of content with different keyword phrases that all revolve around one central theme. To do that, we’ll need to select a core keyword topic for our pillar content, and several related terms for other pieces of supporting content.

Employee stress in the work place Essay Example | Topics and Well Written Essays - 750 words

Employee stress in the work place - Essay Example Managers need to create a stress-free environment at the workplace for employees in order to ensure sustainable organizational performance. In this paper, we will discuss some of the main factors that can contribute to employee stress in the workplace, as well as the possible measures that managers can take to reduce stress in employees. 2. Factors That Cause Stress in Employees There are many individual, administrative, job concerning factors that can cause stress in employees. Some of those factors include discrimination, keeping employees away in decision-making processes, less promotional opportunities, rotating shifts, work overload, role conflict, team-based conflicts, excessive managerial control, increased job timings, lack of confidentiality, unsafe working conditions, and less salary (Akrani 2011). Let us discuss some of these issues in detail to know the way they cause stress in employees. 2.1 Discrimination Discrimination is one of the main factors that make employees str essed. Discrimination occurs when managers give preference to a particular individual or a group of individuals while taking any important decision. Such preference is usually based on racial, ethics, social, religious, and gender differences. For example, promoting a male employee to a higher position even when his performance is low than his female counterparts. Such decisions put a negative impact on the productivity and performance of other employees. 2.2 Keeping Employees Away In Decision-Making Processes Employees also feel stressed and depressed when they are not involved in decision-making processes related to their jobs. Employees want some recognition and value for the performances that they show for their companies. Involving them in decision-making processes is one of the best ways to do so. However, when employees are neglected during critical decision-making processes, they feel inferior and their level of commitment to their jobs decreases. 2.3 Less Promotional Opport unities If there are less opportunities of employee promotion in a company, employees may not like to work there because of less chances of career development. Working in a company where there are less progress opportunities and job enrichment is a main factor of stress in employees. 2.4 Increased Job Timings The balance between work life and family life is very important for every employee. In situations where employees do not find enough time to spend with their families due to longer working hours is also a reason of stress in employees. 2.5 Work Overload As Akrani (2011, p. 1) states, â€Å"excessive work load leads to stress as it puts a person under tremendous pressure†. Employees feel stressed when their managers give them huge amounts of work to complete in a single day. Similarly, giving less or very simple work also causes stress in employees. Doing work of simple nature leads to boredom that eventually leads to stress and depression. 3. Strategies for Managing Stre ss in Employees As Manley (n.d.) states, â€Å"stress in the workplace is bad for an employee's health and also causes distractions, making it harder for the stressed individual to perform their job† (p. 1). It is the responsibility of managers to take effective measures and strategies to offset those negative effects